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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Panasonic's logo. Click to visit Panasonic's website! PRESS RELEASE: Panasonic Lumix Brings Digital Photo Academy To 20 Cities Across The Nation

Professional Photographers Teach Local Consumer Workshops to Maximize Digital Photography Experience

Secaucus, NJ (May 18, 2007) - Panasonic LUMIX today announces the dates and locations of its first Digital Photo Academy workshops in 20 cities across the United States. Digital Photo Academy is a series of classes for all digital camera owners who want to maximize their cameras' features and create more rewarding and enjoyable photo experiences. The Academy courses are taught by local professional photographers, giving students ongoing access to photo experts and tips in their own community. Furthermore, after courses have finished, participants can enter photo contests and assignments with other Academy students from across the country.

The Digital Photo Academy is designed for a digital camera owner, at any level, with classes offered to accommodate the beginner, intermediate, and advanced photographer. Students are welcome to bring whatever brand of camera they currently own and courses will be available in the following markets: Atlanta, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa and Washington, D.C.

In each market, courses will be taught in professional studios, museums and other inspirational locations. To view the locations and schedule of all 20 cities visit www.DigitalPhotoAcademy.com. Some locations and dates include*:


  • The Bonaventure
    650 Bonaventure Avenue
    Atlanta, GA 30306
  • Beginner: 6/21/07, 6-9pm
  • Intermediate: 6/23/07, 2-6pm
  • Advanced: 6/10/07, 10am-7pm
  • Griffin Museum of Photography
    67 Shore Road
    Winchester, MA 01890
  • Beginner: 6/9/07, 9am-12pm
  • Intermediate: 6/9/07, 2-6pm
  • Advanced: 6/10/07, 10am-7pm
  • The Park Shelton
    15 East Kirby
    Detroit, MI 48202
  • Beginner: 6/13/07, 6-9pm
  • Intermediate: 6/14/07, 6-10pm
  • Advanced: 6/30/07, 10am-7pm
Initially, each level of Digital Photo Academy courses will be offered once a month in each city. Class descriptions include:

Beginner, Three-Hour Course, $50: Targeted for the family record keeper, passionate scrapbooker, casual point-and-shoot user, or for the person looking to choose the right camera, the beginner class, "Discovering Digital," is perfect for all these types of users. Instructors will address how to reduce red-eye, better use a flash, include special effects and create better composition. Beyond photographic techniques, the course will also teach valuable "post-capture" skills, such as how to use Adobe® Photoshop® Elements to create a greeting card or calendar, and send prints to friends and family via email.

Intermediate, Four-Hour Course, $65: The "Digital Endeavors" intermediate-level course is perfect for users who are quite familiar with the settings on their point-and-shoot and are looking to take digital photography to the next level. Either a recent purchaser of a digital SLR, or someone considering buying one, would benefit from this course. The class will compare point-and-shoot cameras to SLRs, discuss the differences between the two categories, helping to ensure a smooth transition. For those who have some experience in post-capture and Photoshop, this class will offer more advanced techniques, such as burning and dodging and an introduction to color management. It will also discuss printed layouts, and how to make newsletters and brochures.

Advanced, Two-day Course, $150: At the advanced level, the "Digital Vision" course is be divided into two parts: in-field shooting and learning post-capture computer application skills. The four-hour in-field shooting session is held in local parks, vibrant streets, during seasonal events like fairs and marathons to capture newsworthy current affairs. The second component, involves six hours of classroom time learning techniques from Adobe® Photoshop® Creative Suite 2, such as converting and processing RAW files, using layers and masks, working with black and white files, and more.

To sign-up for Digital Photo Academy, please visit www.DigitalPhotoAcademy.com or call 1.877.DP.ACAD.4. Instructor biographies, additional schedules and workshop locations are also available on the website.

To create the nationwide Digital Photo Academy, Panasonic joins forces with R2Rainmaker Marketing, whose president, Richard Rabinowitz is a photo expert with more than 25 years in the photography industry. As former publisher of publications like American Photo and Popular Photography, Rabinowitz has helped assemble top-rated professionals and even award-winning photographers as instructors in each city.

* Workshop schedule and locations subject to change, so please check www.DigitalPhotoAcademy.com for the latest information.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic's entire 2007 line of LUMIX digital still camera features MEGA Optical Imaging Stabilization and Intelligent ISO. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.

R2Rainmaker Marketing Services, LLC
R2Rainmaker Marketing Services, LLC, established in 2006, works with photographers to build photo-industry businesses, while also supporting national charitable causes. Based in New York, N.Y., R2Rrainmaker Marketing Services has experience in book and magazine publishing, celebrity endorsements, curriculum development and building photo workshops. In addition, the company provides services in retailer liaison, spokesperson procurement and can also produce television commercials, videos, multimedia projects, DVDs and Web sites. For more information visit: www.r2rainmaker.com.

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(First posted on Friday, May 18, 2007 at 17:24 EDT)

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