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PRESS RELEASE: FotoNation Expands Offerings To Include Embedded Imaging Hardware Solutions
New "FotoNation Brashov" Office Opens in Romania to Develop Core IP Technologies
Galway, Ireland, May 18, 2007-- FotoNation www.fotonation.com, a world-leading embedded imaging and connectivity solutions company for the digital photography industry, announced today the opening of FotoNation Brashov, FotoNation's new office in Brashov, Romania. The new office is dedicated to expanding FotoNation's offerings from software to hardware by delivering high performance chipset designs for embedded imaging products targeted for the digital camera and mobile camera phone markets.
Optimizes Software Offerings
The new FotoNation Brashov facility has a fully-staffed, experienced hardware engineering team that compliments FotoNation's existing embedded imaging research and development facilities in Bucharest, Romania; Galway, Ireland; and Burlingame, California. The Brashov team is developing core IP technologies which will be integrated into existing ASIC solutions for FotoNation's customers. The new hardware will provide optimized performance of the company's current embedded software offerings, including face detection and tracking, red-eye detection and removal, and motion deblurring, among the many FotoNation award-winning innovative imaging solutions.
"The level of sophistication of image processing taking place inside digital cameras and mobile camera phones continues to significantly grow," said Eran Steinberg, CEO, FotoNation Inc. "By offering our customers a hybrid of hardware components coupled with firmware, we commit parts of the overall design to silicon. This allows us to maximize the performance of our embedded imaging solutions, while still maintaining a high level of design and algorithmic flexibility through the software component."
FotoNation is a world-leading independent provider of embedded imaging and communication solutions for the digital camera industry. Its technology is currently licensed in over 64 million digital cameras. The company's extensive portfolio of patented innovations includes embedded red-eye removal technology, wireless connectivity, and face-detection software. FotoNation develops innovative solutions, patents, and products to enhance, extend, and simplify the picture taking and sharing experience. Clients include AOL, Canon, Hewlett-Packard, Kodak, Microsoft, Nikon, Olympus, Pentax, Samsung, Sanyo, and Sony, among others.
FotoNation has won numerous awards, including the prestigious 2007 DIMA Innovative Award for Face Tracker, 2006 DIMA Innovation Award for UWB In-Camera Module, and the 2006 European IST award for its Red Eye Detection and Correction Technology. The company continues to make important industry-wide contributions to the advancement of digital imaging. In 2005, FotoNation authored the industry-adopted PTP-IP Specification, which is the basis of the international camera connectivity CIPA-005/2005 standard.
For more information, see http://www.fotonation.com.
FotoNation® is a registered trademark of FotoNation Inc.
(First posted on Friday, May 18, 2007 at 18:55 EDT)