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DXG's Model 711 digital camera. Courtesy of DXG, with modifications by Michael R. Tomkins. DXG: 7mpix, 3x zoom entry level digicam
(Monday, June 4, 2007 - 19:35 EDT)

DXG USA has announced a new digital camera model offering seven megapixels of resolution coupled to a 3x optical zoom lens.

The DXG model 711 has a compact body with fairly smooth, pocket-friendly lines once the zoom lens is retracted on power-off. There's no optical viewfinder, with a 2.5" low-temperature polysilicon LCD display being the sole choice for image framing and review. Other features include ISO sensitivity from 50 to 400, 15 scene modes that serve to make the camera approachable to beginners, a 30 frames-per-second VGA movie mode, and an MP3 voice recorder function. Images, movies and audio clips are stored in either 32MB of built-in memory or on standard SD / MMC cards (but not the newer SDHC types). Power comes courtesy of two AA batteries, with alkaline disposables in the product bundle (which also includes Mr. Photo 3 and VideoWorks 6 software).

The DXG-711 offers a very affordable pricetag of $150, and is available immediately.

DXG Model 711
DXG's Model 711 digital camera. Courtesy of DXG, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeCompact
Model NumberDXG-711
Dimensions3.6 x 2.4 x 0.9"
92.0 x 60.0 x 22.0mm
Weight121.0 g
4.2 oz
Planned Price$149.99
Planned Availability 2007
Image Capture
Sensor Type1/2.5" CCD
7.10 megapixels (total)
7.00 megapixels (effective)
Aspect Ratio4:3
Image Dimensions10.0 megapixels (interpolated)
7.0 megapixels
4.0 megapixels
2.0 megapixels
640 x 480 (0.3 megapixels)
Image Quality3 levels
Image Preview / Review
Lens Type3x optical zoom
Image StabilizationNo
Focal Length 38 - 114mm (35mm equivalent)
6.3 - 18.9mm (actual)
Aperture Rangef/3.1 (wide) / f/5.9 (tele) - ???
Focusing RangeNormal: 4" - infinity (10 cm - infinity)
Macro: 2.0"
ISO SensitivityAuto, 50, 100, 200, 400
Shutter Speed2 - 1/2000 second
Exposure Compensation+/- 1.8EV in 1/3EV increments
White BalanceImage Sensor - Auto, Sunny, Cloudy, Tungsten, Fluorescent
Internal FlashModes: Auto, Off, Forced, Red-Eye Reduction, Slow Sync
Range: 1.3 - 8.2 feet (wide); 2 - 4.6 feet (tele)
Scene ModesSports, Fireworks, Best Shot, Blur Reduction, Face Chaser, Monochrome, Sepia, Vivid, Night View, and 6 other scene modes
Digital Zoom4x
Self TimerYes, 2 or 10 seconds
Movie FormatMJPEG with audio
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeAlkaline disposable
Battery Form Factor2 x AA or 1 x CR-V3
Product Bundle
SoftwareMr. Photo 3, VideoWorks 6
Battery / Charger2 x AA alkaline disposable battery
Flash Memory32.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Remote ControlNo
More Photos
DXG's Model 711 digital camera. Courtesy of DXG, with modifications by Michael R. Tomkins. Click for a bigger picture!
DXG's Model 711 digital camera. Courtesy of DXG, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


Compact Design, 3X Optical Zoom, Large 2.5” High Res LCD, & User-Friendly Features

City of Industry, CA, May 30, 2007 - DXG USA (www.dxgusa.com), one of the fastest growing digital camera manufacturers, announced today their new DXG-711 next-generation, slim and sexy 7 Megapixel digital camera, with all the features consumers crave at an affordable price. The DXG-711 starts with a sleek silver body and adds a 7 Megapixel CCD sensor, large 2.5” high resolution LTPS LCD, 3X optical zoom, and an instant out-of-the-box experience, so consumers can quickly start taking photos without spending hours studying the manual.

Sexy without the Attitude
At less than an inch think, the DXG-711 camera will capture everyone’s attention and can still be conveniently tucked in your pocket – perfect for road trips, vacations and everyday occasions. The DXG-711 is equipped with a digital voice recording function so users can record to-do lists and capture thoughts on-the-fly with audio files saved directly into MP3 format. The camera comes with a built-in flash, 32MB onboard memory and supports Direct Printing for easy printing without the need of a computer.

The DXG-711 is perfect for users who want to migrate to more features, better technology and a device that is multi-functional, convenient and affordable, like parents who are looking for a replacement unit for their “old” 35mm cameras, and college students.

Capture Life
The DXG-711 is a true 7 Megapixel Digital Camera that can also capture vivid stills to up to 10MP, in addition to recording high-quality 640 x 480 video at 30 frames per second. When connected to your PC via the USB cable, the DXG-711 also functions as an additional hard drive and can store documents and other files with the built-in SD card slot.

Select your Scene
The DXG-711 offers 15 different scene modes that users can choose from. These scene modes allow users to capture an image in various environments and light situations without having to worry about the clarity and quality of the pictures. Modes include Sports, Fireworks, Best Shot, Blur Reduction, Face Chaser, Monochrome, Sepia, Vivid and Night View.

DXG-711 Features:

  • 7 Megapixel digital camera
  • Records video at 640 x 480, 30 fps with sound
  • Digital Voice Recorder
  • Portable Storage Device
  • 3X Optical, 4X Digital Zoom
  • 2.5” LTPS screen
  • Built-in flash with a variety of modes
  • Pre-Set Scene and Macro Modes for optimal automatic exposure settings
  • ISO 400 Sensor Sensitivity

The DXG-711 is available immediately with a suggested retail price of $149.99 through major retailers and at www.dxgusa.com.

DXG USA “The Digital Camera Company” is one of the fastest growing digital camera manufacturers in the United States, selling attractively-designed digital cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility. DXG USA is a fully-owned subsidiary of DXG Technology Corporation, one of the world’s leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. With over 20 years of experience manufacturing digital technology products under other brand names, DXG now designs and manufactures cameras under its own name. DXG Technology has won numerous design and innovation awards and employs over 4,000 people worldwide.

For more information on DXG USA, please visit www.dxgusa.com.

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The names of companies mentioned herein are the trademarks of their respective owners

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