Go to:
Previous Item
Current News
Next Item

Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm: new digicam targets Gen-Z
By
(Thursday, July 26, 2007 - 00:00 EDT)

Among Fuji's numerous digicam announcements today, the most-fashion friendly is probably the new FinePix Z10fd, to be offered in a range of five body colors.

Following in the footsteps of the existing FinePix Z5fd, the Fujifilm Z10fd has one more megapixel of resolution from a CCD image sensor rather than the Super CCD HR sensor of the past model, effective resolution of the new camera being seven megapixels. The Fuji Z10fd also has Fuji's combined xD-Picture Card / SD / MMC / SDHC media slot and 54MB of built-in memory, where the previous model only had support for xD-Picture Card and 26MB of built-in memory. There's also the addition of IrSimple infrared connectivity, allowing users to swap images wirelessly with other IrSimple cameras - a feature that may prove popular with the tech-savvy, sharing-friendly 13 to 26 age group the camera's being aimed at. Some other changes of note are that the Z10fd has a new minimum ISO of 64 (was 100), has a lower-res 150kpixel LCD display (was 230k pixel), uses an NP-45 Lithium Ion battery (was an NP-40), and drops the VGA movie mode in favor of only QVGA movie resolution. The changes all add up to a camera that's 1mm slimmer and 27 grams lighter than its predecessor..

The Fujifilm FinePix Z10fd will ship from September, priced at around $200.

Fujifilm FinePix Z10fd
Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerFujifilm
Model NumberZ10fd
Dimensions3.6 x 2.2 x 0.7"
91.2 x 56.6 x 18.8mm
Weight120.0 g
4.2 oz
Planned Price$199.95
Planned Availability 2007
Image Capture
Sensor Type1/2.5" CCD
7.20 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.4 frames per second for 3 frames
Image Quality2 levels
Image Preview / Review
ViewfinderNo
LCD2.5", 150,000 pixels
100% field of view
Lens
Lens TypeFujinon Zoom
3x optical zoom
Image StabilizationYes
Focal Length6.1 - 18.3mm (actual)
36 - 108mm (35mm equivalent)
Aperture RangeWide: f/3.7 - f/8.0
Focusing SystemCenter autofocus
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 3.3" - 33" (8 cm - 80 cm)
Exposure
ISO SensitivityAuto, 64, 100, 200, 400, 800, 1600
Shutter Speed3 - 1/1000 second
Exposure ModesProgram
Metering ModesTTL 256-zones metering
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal FlashModes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro
Range: Normal: 0.7m/2.3 ft to 3.4m/11 ft; Tele: 30cm/1.0 ft to 80 cm/2.6 ft
Creative
Scene ModesAuto, Manual, Natural Light, Natural light with Flash, portrait, Landscape, Sport, Night, Auction, Sunset, Snow, Beach, Museum, Party, Flower, Close-Up, Text, Picture Stabilization, Movie
Digital Zoom6.2x
Self TimerYes, 2 or 10 seconds
Time LapseNo
Movie FormatAVI (MotionJPEG) with audio
Storage
Recording MediumSD/MMC, xD Picture Card, Built-in
File SystemFAT16, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF v2.2)
Connectivity
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC In, IrSimple infrared
Power
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary NP-45
Product Bundle
Battery / Charger1 x proprietary NP-45 Lithium Ion rechargeable battery and charger
Flash Memory54.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerY es
Tripod MountNo
Remote ControlNo
More Photos
Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix Z10fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

Fujifilm takes on generation Z

The New 7.2 MP FinePix Z10fd Style–Cam Features Cutting Edge Technology that Flirts with Today’s Youth

Valhalla, N.Y., July 26, 2007 – Responding to popular demand to be ‘hooked up’ at all times, FUJIFILM U.S.A. Inc. today unveiled a brand new digital camera designed specifically for today’s fashion-conscious digital natives. Combining cutting edge technology with style and sophistication, the FinePix Z10fd provides tech-savvy Gen ‘Z’ users with an eye-catching digital camera that makes it easy to take great pictures and share them with the press of a button.

The 7.2 MegaPixel FinePix Z10fd features an ultra-portable design, making it easy to take this sexy micro-mini camera anywhere you go and it comes in five brilliant colors to match the latest styles of today’s fashionistas – Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black. It also sports a Fujinon 3x optical Zoom lens, 2.5" LCD screen and packs 54MB of internal memory to give you some extra room when your memory card has had its fill. With its stunning high-resolution LCD, the FinePix Z10fd also has a cool new slideshow mode from Fujifilm that let’s you view and share your photos spontaneously with friends with music provided to help set the mood.

Face_it, Beam_it, Blog_it
With endless possibilities the FinePix Z10fd makes it easy and fun to stay connected with friends and family and share all life’s moments through technology

Face_it.
Capturing the ultimate party pictures will never be an issue with the FinePix Z10fd, as it features Fujifilm’s innovative Face Detection Technology. A one-touch selectable mode that identifies up to 10 human faces in a scene, Face Detection Technology sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. It can cope with back-lit scenes such as concerts and it also comes in handy for capturing the perfect self portrait. The Z10 also includes a new Automatic Red Eye Removal feature, that works in conjunction with Face Detection. Red eye is a common complaint given by 60% of digital camera users. Z10 instantly checks each detected face for red eye, and if it’s found, corrects it automatically, saving the time consuming process of fixing it in your PC after the image is downloaded.

Beam_it.
The FinePix Z10fd comes equipped with Fujifilm’s innovative IrSimpleTM technology for fast, easy wireless image transfer to any IrSimpleTM equipped device. With the FinePix Z10fd you can capture the moment, point to a similar device and share the image instantly with friends – so instead of making an innocent bystander take the group photo with five different cameras, they’ll only have to take it once and IrSimpleTM handles the rest.

Blog_it.
Also making life easier for the bloggers of the world, the FinePix Z10fd comes equipped with Fujifilm’s handy Blog Mode that lets you post pictures to blogs, websites, auctions, or e-mail with ease by copying and automatically resizing any image you've captured to a properly sized 640x480 (VGA) (or 320 x 240) image size, right in the camera, saving time from downloading it and adjusting it on your PC.

In addition to these innovations, the FinePix Z10fd is hooked up with the following fantastic features:

  • Picture Stabilization: Picture Stabilization utilizes higher sensitivities, up to ISO 1600 in the Z10fd, (with an incredibly high signal to noise ratio for clean images), and faster shutter and operational speeds to help reduce camera shake, freeze subject movement and improve low light background detail.
  • i-Flash Intelligent Flash: i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of the Z10fd to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash “wash-out”.
  • Dual Shot Mode: In this mode, the FinePix Z10fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z10fd produced the most pleasing photo with flash, or without.
  • Special Scene Modes: The FinePix Z10fd has 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
  • xD / SD / SDHC Compatible slot: A new single media slot accepts both xD Picture Card and SD/SDHC media cards. One slot – two media options.
  • Battery Life: Long-life rechargeable Li-ion battery (up to 200 shots).

“Fujifilm recognized that today’s younger generation wants to be connected with their friends at all times and that there wasn’t a digital camera manufacturer that really addressed this.” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “We decided to create a camera that would mesh our latest technological advancements with today’s popular trends and styles, and came up with the Z10fd.”

Win_it.
Further information on the FinePix Z10fd will be available at www.offZhook.com, the official website created especially to celebrate the ‘Z-Lifestyle,’ when it goes live on August 1st. Along with a myriad of fun downloads and interactive displays, aspiring photographers between the ages of 18 and 24 will have the chance to submit original photos in a competition that will award 4 lucky winners with a VIP trip to New York to attend the Z10fd launch party in October.

The FinePix Z10fd will debut in late September at a retail price of $199.95.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.      

###

All product and company names herein may be trademarks of their registered owners.

Go to:
Previous Item
Current News
Next Item