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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' EVOLT E-510 digital SLR. Copyright (c) 2007, The Imaging Resource. All rights reserved. PRESS RELEASE: Olympus E-510 wins EISA Award


Hamburg, 15 August 2007 - With its winning combination of cutting-edge technology, exceptional image quality and superb ergonomic handling, the Olympus E-510 has secured the prestigious EISA "European Consumer Camera 2007-2008" Award. The innovative D-SLR, which is based on the Four Thirds System, boasts Live View capabilities for the optimal framing of compositions and also features a built-in image stabiliser that ensures shots come out blur-free - no matter which lens is being used. Like all cameras from the impressive Olympus E-System, the professionally-designed 10.0 Megapixel E-510 also incorporates the unique Olympus Supersonic Wave Filter to provide the ultimate protection against the effects of dust.

Commenting on their decision to bestow the camera with the award, the EISA jury explained that: "The Olympus E-510 is a digital SLR with excellent image quality and some clear advantages over the rest of the market." Handling was cited as another winning feature: "The camera is compact and light, but with its large handgrip it is comfortable to hold." Naturally, the innovative technology incorporated in the E-510 had not escaped EISA's attention. Here they said that the camera's "anti-dust and image stabilisation systems are both invaluable benefits for the amateur photographer."

EISA (European Imaging & Sound Association) is comprised of around 50 prominent magazines in the areas of audio, video, home theatre, mobile electronics and photography from 20 European countries. Each year it honours the best newly-released products in recognition of their features, quality and general appeal to users.

For questions or additional information, please contact:

Franziska Jorke
Olympus Europa GmbH
Tel.: +49-40-237 73-4759
email: franziska.jorke@olympus-europa.com



(First posted on Thursday, August 16, 2007 at 09:41 EDT)

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