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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Vertus Announces 'Bling! It' Web Shot Optimizer

'Bling! It' quickly and easily transforms product shots to create maximum online sales impact.

BOSTON, Mass. -- November 6, 2007 -- Vertus, the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation, today announced the launch of Bling! It, a deep-graphic image editing tool that quickly and easily transforms product shots to create maximum online sales impact.

By combining complex technology with easy-to-use tools, Bling! It empowers any user to strengthen and embellish product images, giving them a "shot-in-the-studio" look and feel, thanks to capabilities previously available only to seasoned image editing professionals. With just a few clicks and the guidance of Bling! It's intuitive balloon tips, users can seamlessly replace a standard image background with a more appealing backdrop and add features such as drop shadowing, highlight effects and logos. The sheer speed realized with Bling! It enables even the novice user to produce product images up to four times faster than with any previously available solutions.

For anyone interested in generating supplemental income online or through auction sites like eBay or Amazon, Bling! It provides the ability to create professional quality product shots that rival or surpass the competition. From the occasional eBay user to the small business looking to improve its website images and compete with larger rivals, Bling! It can improve product images making them standout from the competition.

Bling! It identifies and traces the key edges within an image to extract the product from its background, making this once complicated task as easy as painting by numbers. Users can select from a variety of professional backgrounds available in the Bling! It library or customize one, optimize the shot with a few clicks on the easy-to-use tools menu, and the new professional product image is complete. Bling! It also automatically optimizes an image size, resolution and data weight (kilobytes), for an e-commerce site or preset online auction sites.

"For the first time, anyone can create high quality product shots capable of competing with studio-shot professional product images. With businesses of all sizes and industries offering products through e-commerce outlets, and more than four million product images being uploaded everyday to eBay alone, the seller that makes the best impression online ultimately generates the most sales," said James Carr-Jones, president and CEO of Vertus. "Bling! It enables even the most casual seller to optimize potential revenue and increase profits by making products truly stand out from the ever-growing crowd."

With Bling! It's Paint Away Viewer feature, users see their product shot evolving in real-time. As the product is extracted and set into the new background, users are able to visualize the final image as it is created. The "Paint Away Viewer" also shows real-time edits, as users employ various image optimization tools available with Bling! It. With these tools, users can:

Sharpen product appearance without hiding a product's characteristic imperfections Add drop shadows to provide a depth-of-field to the image Use the "Highlight Brush" to lift the image highlights to create a "shot-in-the-studio" feel Enhance product resolution independently from the background to make the product really stand out Embed a logo to make product shots even more professional Adjust the edge blending between the product and the background to preserve the warm feeling of a sweater or the furry softness of a teddy bear Customize the position, size and rotation of the product relative to the new background with the easy-to-use handling points Optimize the final image for use on various preset e-commerce sites such as eBay or Amazon

"More than $110,000 worth of product is selling every minute on eBay, and no matter what they are shopping for, buyers only buy if they have two things -- security and confidence. In order to gain a larger share of these sales, sellers need to provide potential buyers with that sense of security and confidence, and this starts with professional quality product photos," said Janelle Elms, eBay University instructor and Visionaire of OSI Rock Stars."By providing consistency, branding, and professionalism to product images, a tool like Bling! It would give eBay sellers an advantage over their competition and help achieve that level of safety and trust that the buyers are looking for."

Bling! It was created as a cost effective alternative for the online seller and small business. With a suggested retail price of $49.95, the software is affordable for even the most casual user.

"It's more important than ever for individuals and small businesses to supplement income through online sales opportunities," said James Carr-Jones. "Easy-to-use and completely affordable, even a user that makes as little as $100 selling products online can quickly return a profit on the investment of Bling! It."

Bling! It is currently available for Windows XP or Vista, and a Mac version will follow shortly. Bling! It can be purchased at http://www.blingit.us.

System Requirements

512MB RAM 64MB of video RAM 250MB of available hard-disk space 1,024 x 768 monitor resolution with 16-bit video care or more CD-ROM drive Internet or e-mail connection required for product activation

About Vertus

Vertus is the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation. Heligon's groundbreaking technology uses complex algorithms to mimic the way the eye and brain perform visual processing so that complex shapes and colors can be recognized within images. Heligon licenses its technology to market leaders in industries including design and graphics, printing and video. More information on Vertus can be found at: http://www.vertustech.com.

(First posted on Tuesday, November 6, 2007 at 16:28 EST)

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