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PRESS RELEASE: liveBooks Announces Luminance: A New Way For Photographers to Create an Emotional Connection With Customers
New Solution Brings Together a Custom Web site with a Custom Developed Promotional Video Resulting in an Engaging Online Experience
SAN FRANCISCO -- Jan. 23 -- liveBooks, Inc. the leading provider of customized portfolio Web sites and marketing software for professional photographers, announces the launch of Luminance, a new online solution that for the first time, combines a personalized Web site created by liveBooks with a custom promotional video that is professionally-produced by Cinematic Studios, Inc. This unique combination creates a rich online experience that enables photographers to build an emotional connection with potential clients while differentiating themselves from their competition.
"liveBooks is continually looking for new, innovative ways to help professional photographers connect effectively with potential clients. We understand the personal nature of the photographer-client relationship and see video within a well branded site as a great way to enable photographers to engage their audience," says Tricia Gellman Holmes, Vice President of Marketing at liveBooks.
Luminance offers professional photographers a cost-effective way to create a branded, multimedia presence online that can integrate into a photographer's existing web presence or as a standalone site. The Luminance package brings together two primary components:
1) A custom liveBooks Flash Web site with:
• design time from the liveBooks in-house design team
• one portfolio of up to 64 images
• one uploadable contact page designed by the photographer
• one promotional Video page created by liveBooks, which includes the promo video and links to outtakes and optional downloads of video in QuickTime and iPod formats
2) Custom Promotional Video(s)* produced and edited by Cinematic Studios
• one 3 to 4 minute video
• one or more out-take videos
* All videos are formatted to play on the photographer's site in a Flash version, with QuickTime and iPod-compatible versions available as downloads from the site.
"At Cinematic Studios we have built a world-class reputation for providing broadcast-quality video services for the professional photographic community, including leading associations and high-profile photographers," notes Ron Dawson, Founder and Creative Director. "By working with liveBooks to develop Luminance, we've created an ideal marketing solution for photographers. We are extremely proud of this offering and its ability to really grab the attention of photographers' potential clients and drive business."
Availability and Pricing
Luminance is available for immediate purchase through liveBooks by calling (800) 253-2085. Two product options are available, depending upon which video option the photographer selects. With Luminance On Location, a custom Cinematic Signature video is shot on location with the photographer as they work with one of their clients. With Luminance In Studio, a custom Cinematic Expose video is shot while the photographer is seated at a single location such as their studio. In either case, the result is a professionally produced and directed video that integrates the photographer and their work.
Both versions include a liveBooks Web site that is exclusive to the Luminance package, consisting of: one Homepage, one Contact page and one portfolio that allows up to 64 images.
New Luminance Sites
• Luminance On Location: $2,900 one-time fee, $90 annual hosting fee
• Luminance In Studio: $2,100 one-time fee, $90 annual hosting fee
Current liveBooks clients can simply add one of the two custom promotional video add-ons to their existing site. They will receive a new Web page and the production and delivery of their video. This new Web page can live within their existing Web site or become their new homepage.
Current liveBooks Owners
• On Location Video (Add-on): $2,500 one-time fee, annual hosting fee per existing contract
• In Studio Video (Add-on): $1,700 one-time fee, annual hosting fee per existing contract
Note: Pricing reflects the cost for video creation within one of the current "local" network of cities and is based on the recommended hours of shooting. This does not include travel outside this network or extra hours although both are available for additional fees.
Custom Promotional Videos are currently available at standard pricing from within the "local" network of cities which include; Tempe, Ariz.; Phoenix, Ariz.; San Francisco bay area; Los Angeles; San Diego; Denver; Tampa, Fla.; Chicago; New Orleans; New York; Portland; Philadelphia; Seattle. Videos can be arranged in other locations but a travel fee will need to be added to the pricing.
To learn more about Luminance go to: http://www.livebooks.com/packages/luminance.
About liveBooks, Inc.
liveBooks, Inc is the leader in providing fully editable customized Web site creation and management solutions along with innovative online tools that empower professional photographers to grow their businesses. As creative professionals ourselves, we understand the passion behind our customers' work and their needs to easily upload, edit, market, send and sell their images in a simple and streamlined way. liveBooks is committed to pioneering new ways to help photographers efficiently translate their work into effective online experiences that increase their exposure and connect their creative vision with the world at large.
About Cinematic Studios, Inc.
Cinematic Studios, Inc. is a multimedia company that combines creative film and video production with strategic Internet marketing to brand and expand their clients' businesses. CSI's narrative filmmaking techniques, signature style and creative concepts have garnered the innovative company national acclaim. In 2007, CSI developed and launched a division and suite of services dedicated to serving the professional photography community, from individual studios to international organizations like WPPI, Pictage and PhotoPlus Expo. Led by Creative Director Ron Dawson, the CSI team brings years of professional production expertise to meet the expanding needs of the photographic community in today's competitive market.
(First posted on Wednesday, January 23, 2008 at 21:51 EST)