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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Xerox Corporation logo. PRESS RELEASE: Xerox Lauded for Technology Innovation by the Digital Imaging Marketing Association


LAS VEGAS, Feb. 1, 2008 -- Xerox Corporation (NYSE: XRX) kicked off the 2008 Photo Marketing Association Show by winning two Digital Imaging Marketing Association Innovative Digital Product Awards. Xerox products recognized include the Xerox DocuColor 5000 Digital Press with Xerox Document Binder 120-D/Coverbind 101 DFS and the Xerox FreeFlow® Print Server with JPEG Plug-in. The awards recognize products utilizing new technologies and applications that make them distinct and first of a kind.

The new configuration of the Xerox DocuColor 5000 Digital Press maximizes productivity by enabling print providers and photo retailers and labs to print and finish materials in-line, resulting in complete photo specialty products coming off the end of the press and ready for customers. It also gives print operations that have mid-range monthly print volumes a more robust machine to create complex photo books, calendars and greeting cards using a wider range of substrates and paper sizes.

The Xerox FreeFlow Print Server with JPEG Plug-in for the Xerox DocuColor 242/252/260 Digital Color Printer/Copiers allows users to print raw JPEG image files without having to pre-process them through separate photo editing software. The automated process shaves valuable minutes off of the photo specialty production process by allowing print operators to use the image files in the same format a majority of consumers use.

In addition to Xerox's DIMA award winning products, several others are on display in the company's PMA exhibit booth (A101) including the company's flagship Xerox iGen3® 110 Digital Production Press, Xerox 8265 Color Wide Format Printer, Xerox FreeFlow workflow solutions and ProfitAccelerator® Digital Business Resources.

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Customer Contact:
For more information about Xerox production systems and services, visit www.xerox.com/tr/products or call 800-ASK-XEROX.

Media Contacts:
Neil Fagenbaum, Xerox Corporation, 585-422-4456, neil.fagenbaum@xerox.com,
Feb. 1-2 by mobile at 585-615-7998
Erin Mehagan, Text 100 for Xerox Corporation, 585-697-2650, erin.mehagan@text100.com

NOTE: See the full range of Xerox digital production technology and services in Booth No. A101, Jan. 31 -- Feb. 2 at PMA 2008, Las Vegas Convention Center. For more information about Xerox and the show, visit www.xerox.com/news or www.xerox.com/pma08. For open commentary and industry perspectives, visit www.xerox.com/blogs or www.xerox.com/podcasts.


(First posted on Friday, February 1, 2008 at 13:39 EST)

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