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PRESS RELEASE: Nikon's New Interactive Website Is Designed To Evolve With User Feedback
New Website Uses Imagery as a Catalyst for Interaction and Embraces Feedback from Users to Enhance the Browsing Experience
MELVILLE, N.Y. (Feb. 27, 2008) - Nikon Inc. today unveiled a completely redesigned Web site with a new visual user interface that among other features utilizes images to display information about Nikon's products and services. Visitors to the site will also have an ongoing opportunity to offer feedback and suggestions about the site's content and usability to help define the evolution of the site over the coming months and years.
Similar to Nikon's imaging products, which rely on customers' feedback for development, the new site will be a continually evolving forum thanks to the addition of an innovative blog called "Your Shot" that encourages users to comment and share their ideas to improve the Web site's design, interface and content. This open environment creates an online space that is better adapted to the needs of consumers and provides an unmatched level of functionality for visitors.
The launch of the newly revamped Nikon Inc. Web site emphasizes a strong commitment to photography. The Web site, http://www.nikonusa.com , is accessible starting February 27th at 8 p.m. EST. To access the new interactive site blog, please visit http://blog.nikonusa.com .
Nikon, At the Heart of the Image. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with digital SLR cameras," according to the latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon Corporation, the parent company of
Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com , which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
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(First posted on Wednesday, February 27, 2008 at 20:12 EST)