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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

LightCrafts-logo.jpg PRESS RELEASE: LightZone 3.5 Offers New Support Tools and Pricing Structure


Latest Version of Photo-Enhancement Software Incorporates Innovative Video Tutorials, Camera Updates and Pricing Revisions

PALO ALTO, Calif. -- (Marketwire -- March 12) -- Light Crafts, today announced the immediate availability and revised pricing of its award-winning photo-enhancing software, LightZone 3.5. This latest version comes with access to an extensive video learning center, additional camera compatibility and revised pricing of up to $50 off. LightZone 3.5 is available for download immediately from the LightZone download page.

Video Library

Building on the notion that people prefer to learn by watching and doing rather than reading in-depth tutorials, LightZone has created a library of brief, engaging videos for its most popular tools such as Relight and Zone Mapper. The videos, which can be viewed here, show the true power of specific LightZone tools to transform photos. With each video, users will be able to see how easy it is to make enhancements and what kind of result will be achieved. Light Crafts will consistently add new videos to the library highlighting additional tools to further improve the user experience.

"Our goal with LightZone is to show the digital public that there is an approachable way to enhance all their photos without lengthy books, manuals and luck. Transforming your photos is a very visual experience, so we have employed a visual approach with our new video learning center," said Fabio Riccardi, chief executive officer, Light Crafts. "Not only do we provide a 100 percent non-destructive environment for photos, but also a cost-effective and easier to use application than others on the market."

LightZone is one of the only multi-platform software applications that supports Raw photographs without the need to convert them. LightZone 3.5 offers increased camera compatibility with Raw files from the Canon 1Ds Mark III. From editing Raw photographs or JPEG, TIFF or DNG photos, LightZone is a complete digital image editing application in a single software package.

Pricing and Availability

LightZone has unveiled revised pricing for both its Full and Basic versions. The Full version is now priced at $199.95, a full $50 decrease from the previous price; and the Basic version is set at $129.95. Both can be downloaded at http://www.lightcrafts.com/store2/index.html. You can view a brief demo at http://www.lightcrafts.com.


(First posted on Wednesday, March 12, 2008 at 18:12 EDT)

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