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PRESS RELEASE: Consumers Prefer RocketLife Over Other Web-Based Digital Photo Applications
Research Results Announced by InfoTrends
June 4, 2008, Folsom, CA - Visan www.visan.com and www.rocketlife.com, the inventors of ground-breaking award-winning new media technologies, announced today that RocketLife outscored four other mainstream sites: CVS, Kodak EasyShare Gallery, Shutterfly and Snapfish in a recent study by InfoTrends on consumer preferences for Web-based digital photo applications.
RocketLife Tested by Independent Consumers - Outscores on All Eight Attributes
Visan commissioned InfoTrends to conduct a series of focus groups to understand user experiences and preferences for creating printed photo products with leading web-based digital photo applications. Click on the following link for the full text of the white paper - http://www.rocketlife.com/home/pdf/RocketLifeWhitePaper.pdf . InfoTrends recruited a variety of consumers with different levels of photo experience and had them compare the RocketLife service with other websites on eight major attributes including: - Speed/ease of uploading images.
- Organization/viewing tools.
- Editing/cropping/zooming.
- Ease of selecting images.
- Quality/variety of creative options.
- Simplicity of creative tools.
- Speed of creative tools.
- Overall ease of use.
"RocketLife outscored the other four platforms on all eight of the attributes on which InfoTrends obtained consumer evaluations. Thus, when all the attributes are summed and a mean level of satisfaction calculated, RocketLife achieves a solid lead over the other four sites," stated Norman McLeod, InfoTrends.
RocketLife Rates 104% Higher for Ease of Use
The independent consumers felt that one of RocketLife's greatest advantages was the speed and ease of getting started. Most users can start a project within a few minutes of their first visit to the site -- even faster during their second visit. RocketLife's score for this "Overall ease of use" attribute was approximately 60% higher than the second-ranked site and 104% higher than the mean rating of the four other sites studied.
This "Overall ease of use" attribute was a key reason that the RocketLife users in nearly every instance placed more photos (more than 2 to 1 against the other sites combined) and got more accomplished within the same time-frame using RocketLife compared to the other programs. Another contributor to this advantage was the speed and effectiveness of RocketLife for automatically placing images into projects. In RocketLife, a total of 2,039 photos were successfully placed into albums or on mugs versus only 979 photos for the other programs combined - a mean ratio of 2:1.
"The share of participants who are likely to use RocketLife again and would recommend it to others is especially compelling. This kind of word-of-mouth marketing is critical to building overall consumer awareness for the category," said Alan Bullock of InfoTrends. "In our comparative sample, the majority of people placed more photos in their RocketLife book and got more accomplished within the same time period using RocketLife. Product ease of use and speed increases the likelihood that consumers will actually order a piece of photo merchandise," concluded Bullock.
For more information about RocketLife, go to: www.rocketlife.com.
About RocketLife
Rocketlife puts an end to the frustration of creating photo products online by instantly creating artistic designs and collages in a matter of seconds, instead of the hours it typically takes with other sites. With Rocketlife, there is no need to log into an account and no need to even upload your photos to start creating photo gifts, such as photo albums, calendars, posters, t-shirts, etc.
RocketLife's revolutionary award-winning "Smart Arrangement" Technology intuitively lays-out and designs photos into artistic works of art. Its smart technology unleashes the power to create customized multi-photo collages and products in seconds. Photos can also be manually cropped, rotated, and manipulated, with photo treatments, such as tints, blurs, lighting, textures, text, and graphics, added with the click of a mouse.
Rocketlife's "3D Digital Merchandising" real-time photo-realistic 3D renderings allow you to make any change you want and instantly visualize exactly what the photo end-product will look like in real-time to create a final product that you will love. These RocketLife.com exclusive patent-pending technologies make intelligent design and layout decisions to allow you to create and personalize your photo book in about 5 minutes, turning the traditionally long hours of frustrating work into just a few minutes of fun.
About Visan Industries, Creators of RocketLife
The team at Visan has invented and shipped over one hundred different products to well over a million customers, and earned the most prestigious awards in the industry including three Prime Time Emmy® Awards for Outstanding Achievement in Engineering Development.
RocketLife is one part of a goal Visan has had for many years - combining over two decades of media, film and television experience into simple to use yet incredibly powerful technologies, giving people the ability to create and share stories with unparalleled quality and impact.
Find out more about Visan at www.visan.com.
To take RocketLife for a spin visit www.rocketlife.com.
About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. They provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the web at www.infotrends.com.
(First posted on Wednesday, June 4, 2008 at 13:03 EDT)
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