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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Photoframe 4 Professional packaging. Courtesy of onOne Software, with modifications by Michael R. Tomkins. PRESS RELEASE: onOne Software Announces PhotoFrame 4 Professional and Standard Editions

Digital photography software developer announces upgrade to its PhotoFrame plug-ins that now includes support for Adobe® Photoshop® Lightroom™ 2

Las Vegas, NV – September 4, 2008 – onOne Software, Inc., a leading developer of innovative software tools for photographers, today announces two significant upgrades to their award-winning applications for adding the perfect finishing touch to digital photos – PhotoFrame 4 Professional and Standard Editions.

Now supporting Adobe Photoshop Lightroom 2 software, the photographer's essential toolbox for managing, adjusting and presenting large volumes of digital photographs, the PhotoFrame 4 plug-in helps photographers of all skill levels to quickly and easily create one-of-a-kind works of art with their images. PhotoFrame 4 adds details once mastered only in the darkroom like unique edge effects, frames, borders, adornments and texture overlays. Expanding upon onOne Software’s award-winning plug-in for Adobe Photoshop software, PhotoFrame 4 delivers hundreds of new frames, including exclusive content from professional wedding photographers Kevin Kubota and Vicki Taufer, that today's digital photographers are demanding for their professional and personal work.

PhotoFrame 4 also includes a new easy-to-use frame library with new library management options, updated user-interface, cutting-edge new content, new output options for added user control, and more.

"PhotoFrame has long been the choice of professional and advanced amateur photographers that want to add unique and creative details to their digital photos," said Craig Keudell, president of onOne Software. "With PhotoFrame 4 Professional and Standard Editions, we've raised the bar even higher by extending the flexibility and functionality and adding high-quality content that is relevant for today's demanding digital photographers whether they use Adobe Photoshop or Lightroom 2."

"While photographers are thrilled with Lightroom and the efficiencies of a digital workflow, their images are still art and options for adding realistic edges or borders, as they would have done in the darkroom, are a consistent request,” said Tom Hogarty, Lightroom Product Manager  "It's great to see PhotoFrame 4 Professional Edition bring this functionality in an easy to use manner to Lightroom 2."

"PhotoFrame has always been the solution I've used to recreate the authentic look of the darkroom for my digital images and montages," said Jim DiVitale, professional photographer and Photoshop instructor. "With PhotoFrame 4 Professional Edition, onOne Software has added even more authentic content and made it even easier to use by allowing users to resize and adjust multiple frame layers at once."

"I have always tried to share with my students techniques that give them the best possible results, with the greatest amount of control, with the least amount of steps: 'Quality, Flexibility & Speed' is my mantra," said Jack Davis, Photoshop Hall-of-Famer and author of the best-selling Wow and How to Wow book series. "With the release of PhotoFrame 4 Professional Edition, I am one hundred percent comfortable recommending it as THE time-saving solution for creating the highest quality border and edge effects with a truly incredible amount of creative control. I love it!"

New Features in PhotoFrame 4

  • New Frame Library – The new Library window in PhotoFrame 4 lets users easily search, browse and preview frames, backgrounds, textures and adornments on their image in real time. Users can immediately see just what each frame selection will look like with their image. A new streamlined light table style view allows users to search and sort frames quickly. With the improved preview quality users can zoom in and choose the best frame for every photo.

  • New Library Management Options – New in PhotoFrame 4 is the ability to change the location of the frame library. Photographers can choose the drive and location and even automatically relocate the library later if needed. In addition, photographers who create and add their own frames can have them automatically added to the PhotoFrame 4 Library making them easier to find in the future.

  • New & Optimized Content – New cutting-edge content has been added to onOne Software's PhotoFrame 4 allowing photographers to add an exciting and modern look to their photos and albums. The new content includes more realistic film edges along with new texture overlays, backgrounds and adornments. Additionally, the frame content in PhotoFrame 4 has been completely re-mastered providing photographers with a higher quality preview when choosing the best frame for their photo.

  • New Output Options – The new options palette allows photographers to control how the frames are applied to their photo. Frames, overlays and adornments can be added to the current layer, or a new layer. In addition, frames can be rendered to their own layer allowing for further adjustments or editing in Adobe Photoshop software. Frames from PhotoFrame 4 can even be applied as a layer mask allowing photographers to selectively blend multiple layers together. The output quality of frames in PhotoFrame 4 has been improved for large images and the on-screen preview even displays the layer options just like they will appear in Adobe Photoshop.

  • Adobe Photoshop Lightroom Integration – Photographers using Lightroom 2 can easily access their favorite frames, overlays and adornments from within Lightroom 2. Photographers can apply a preset to a single photo or an entire batch of photos. They can even open one photo to adjust the frame settings and then apply it to a selection of additional images. The integration between Lightroom 2 and PhotoFrame 4 Professional Edition requires Photoshop CS2 or Photoshop CS3.

  • Resizing and Adjusting Multiple Frames – PhotoFrame 4 allows photographers to mix, match and combine up to 32 frames together in layers just like in Photoshop. With PhotoFrame 4, photographers can select multiple frame layers and adjust their size, orientation, rotation angle, opacity and more in a single step. Additionally, the background image layer can now be adjusted separately to fit perfectly within the combination of edge effects being added.

Availability and Pricing
PhotoFrame 4 comes in two variations – a Professional Edition and a Standard Edition and are available for $259.95 and $159.95 respectively direct from onOne Software and select, authorized resellers in the United States and around the world.

The Professional Edition of PhotoFrame 4 includes all of the functionality of the Standard Edition and adds additional frame, edge and adornment content from some of the top wedding photographers and Photoshop gurus in the industry as well as support for Adobe Photoshop Lightroom 2 and Apple Aperture 2.1.

Both editions of PhotoFrame 4 will be available for electronic download direct from onOne Software and from authorized resellers in DVD format in early to mid October 2008. For a complete list of authorized resellers, please visit http://www.ononesoftware.com/resellers/.

About onOne Software
onOne Software, Inc., a leading developer of innovative software tools for photographers, develops time-saving software solutions for professional and advanced amateur photographers. onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Such solutions include a wide range of easy-to-use plug-in enhancements for Adobe® Photoshop®, Photoshop Elements and Photoshop Lightroom.

onOne Software delivers the highest quality software products to users by working with industry leaders and continuing to develop core technologies for professional photo solutions on both Macintosh and Windows operating systems. Founded in 2005, onOne Software is a privately held company located in Portland, Oregon. For additional information, visit www.ononesoftware.com or call 1-888-968-1468.

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© 2008 onOne Software. All rights reserved. onOne Software and the onOne Software logo are registered trademarks in the United States, and all are the property of onOne Software. Adobe and Photoshop are registered trademarks of Adobe Systems, Inc. All other trademarks are property of their respective owners.

(First posted on Thursday, September 4, 2008 at 12:16 EDT)

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