PRESS RELEASE: iseemedia Collaborates with AMD to Enhance Digital Camera Solutions for Mobile Phone Market
TORONTO, Sept. 30 /CNW/ - iseemedia Inc. (TSX-VENTURE:IEE), a leading provider of rich content creation and delivery solutions for web and wireless markets, announced today that it is collaborating with AMD (NYSE: AMD) to bring its award-winning panorama creation and other image enhancement technologies to mobile camera phones. Through this effort, iseemedia's iseephoto(TM) panorama creation technology that is embedded in most of Kodak's digital cameras is now offered on AMD Imageon(TM) M180 media processor designed for mobile phones and other handheld devices. Work is ongoing to integrate this technology with AMD Imageon application processors as well.
Rapid, high-quality processing of panoramic images is key to a compelling mobile consumer experience. The AMD Imageon M180 media processor offers high-quality image signal processing (ISP) with features such as digital image stabilization (anti-shake) and other enhancements for a very compelling, multi-megapixel camera solution for mobile phones.
Complementing AMD Imageon processors, iseemedia's innovative technologies provide the ability to create high-quality; high-resolution panoramic images by implementing additional real-time image enhancement technologies, such as lens distortion and tilt correction, to further improve picture quality. With this collaboration, mobile phone manufacturers implementing iseemedia solutions can benefit from outstanding ISP features and rapid processing enabled by AMD technology.
"iseemedia's iseephoto(TM) panorama creation solution enables mobile consumers to capture high-quality images and seamlessly create 3D panoramas on the go," said Andrew Thompson, director of marketing for AMD's Handheld division. "Optimizing iseemedia solutions to leverage the processing power of AMD Imageon processors is one more example of how AMD delivers The Ultimate Visual Experience(TM) to consumers when and where they choose."
According to a recent industry research report, global shipments of camera phones will jump from over 700 million units in 2007 to surpass 1.3 billion in 2012 accounting for nearly 90% of all mobile phone shipments in 2012 (Worldwide Camera Phone Forecast: 2007-2012, InfoTrends Inc., July 2008). iseemedia is well poised to address this exploding market with is iseephoto (TM) solutions suite.
"We are thrilled to join forces with AMD in bringing our rich imaging technologies to the huge and growing camera phone market," said Anthony DeCristofaro, president & CEO of iseemedia. "This is a significant step for iseemedia as it exposes our technologies to OEMs on AMD's established Imageon mobile platforms. We look forward to strengthening our solution with further enhancements on the AMD Imageon platform, and to offering this solution to mobile phone OEMs worldwide."
iseemedia is a publicly held, wireless media solutions company with established technology platforms. It has a strong global portfolio of issued and pending patents in wireless interactive streaming, media server and mobile imaging technologies.
iseemedia is currently in the process of breaking into a number of rapidly expanding markets. Its imaging technologies are being adopted by digital still camera and mobile camera phone manufacturers while its streaming technologies are beginning to be utilized by smart phone manufacturers and wireless service providers. The company is also leveraging its technologies to establish revenue streams from other distinct vertical markets.
iseemedia is publicly traded on the TSX Venture Exchange (Symbol:IEE). For more information about the company and its solutions, please visit www.iseemedia.com
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This news release may contain forward-looking statements, which are not historical facts, but are based on certain assumptions and reflect the company's current information and expectations. The forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. The company disclaims any intention or obligation to update or revise forward-looking statements. Investors should not place undue reliance on forward-looking statements as a prediction of actual events.
The TSX Venture Exchange has not reviewed or approved the contents of this press release and does not accept responsibility for its adequacy or accuracy.
(First posted on Tuesday, September 30, 2008 at 13:57 EDT)