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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Amassing Digital Fortunes in the Typical US Household: a Comprehensive Digital Storage Study of Consumer's Storage and Back-up Needs


DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Amassing Digital Fortunes: A Digital Storage Study" report to their offering.

Whether from online music and video sources or capture devices like digital cameras and camcorders, the mass of digital content under management at the typical U.S. household is simply enormous. And this is only the beginning as content creation and acquisition ramps further. The net result is a massive number of digital files requiring storage and management. And one would assume, given the degree of investment consumers are making in their collections, whether in terms of money or time, they would be taking precautions to protect these assets.

But is this true? Are consumers backing up their files? Or even, how are they storing them and are they happy with their current solutions? Answers to these questions hint at the opportunities surrounding the rising tide of digital content and so serve as the basis for CEA's latest survey, Amassing Digital Fortunes: A Digital Storage Study. Read on to learn more about consumer's growing storage and back-up needs.

Topics Included In Study:
Audio; Computers; Content; Digital Imaging; Gaming; Internet; Portable; Storage - Media / Data; Video; Wireless Communications

Study Methodology:
US - Online In-depth; US - Online Survey

Study Population:
Adults

Sample Size:
978 (Quantitative), 120 (Qualitative)

Key Topics Covered:

  • Methodology
  • Research Objectives
  • Key Findings
  • Market Background
  • Part I: Quantitative Research
  • Part II: Qualitative Research
  • List of Topics Discussed:
    • Gender
    • Age
    • Race
    • Ethnicity
    • Internet Connection
    • Income
    • Region
    • Ce Ownership
    • Digital File Ownership
    • Number Of Digital Files: Digital Photos; Other Images (E.G., Graphics); Music; Audio Books; Other Audio Files; Home Movies; Television Shows; Movies (Not Including Home Movies); Other Video Files; Pdf Files; Scanned Documents; Home Office Documents; Game Files; Other Types Of Digital Files?
    • Percentage Of Files In Highest Quality Audio
    • Percentage Of Hd Video Files
    • Number Of Digital Files Expected To Create/Capture: Digital Photos; Other Images (E.G., Graphics); Music; Audio Books; Other Audio Files; Home Movies; Television Shows; Movies (Not Including Home Movies); Other Video Files; Pdf Files; Scanned Documents; Home Office Documents; Game Files; Other Types Of Digital Files?
    • Access To Files
    • Location Of Files
    • Location Of Long-Term Storage
    • Storage Location
    • Size Of Internal Harddrive
    • Percentage Of Harddrive Space Used For Digital Files
    • Satisfaction With Long Term Storage
    • Length Of Time Files Can Be Stored Without Degrading
    • Length Of Time Files Can Be Stored On Flash Memory Without Degrading
    • Back-Up Files
    • Method Of Backing Up Files
    • Number Of Files Backed Up: Digital Photos; Other Images (E.G., Graphics); Music; Audiobooks; Other Audio Files; Home Movies; Television Shows; Movies (Not Including Home Movies); Other Video Files; Pdf Files; Scanned Documents; Home Office Documents; Game Files; Other Types Of Digital Files?
    • Frequency Of Back Up: Digital Photos; Other Images (E.G., Graphics); Music; Audio Books; Other Audio Files; Home Movies; Television Shows; Movies (Not Including Home Movies); Other Video Files; Pdf Files; Scanned Documents; Home Office Documents; Game Files; Other Types Of Digital Files?
    • Household Member Who Backs Up Files
    • Reasons For Not Backing Up Files
    • Start Of File Back Up
    • Satisfaction With Back Up
    • Preference
    • Importance Of Ability To: Easily Share Them With Others; Easily Move Them Around; Easily Print Them; Easily Listen / Watch / View Them; Easily Make Back-Up Copies; Easily Store Them For Long-Term?
    • Agree/Disagree: I Need A Device That Can Better Organize My Digital Files; I Need More Storage Space For My Digital Files; I Need A Better Way Of Backing-Up My Digital Files; I Am Concerned About Losing My Digital Files; I Am More Concerned About Losing My Digital Files Than My Physical Ones (E.G., Music Cds, Paper Files, Printed Photos); I Am Concerned About Running Out Of Storage Space For My Digital Files In The Future.
    • Expected Storage Purchases
    • Expected Storage Expenditures
    • Technology Adoption
    • Marital Status
    • Education
    • Generational Cohort

For more information visit http://www.researchandmarkets.com/research/c3c0d6/amassing_digital_f


(First posted on Friday, October 10, 2008 at 16:16 EDT)

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