PRESS RELEASE: Olympus Offers Limited Edition Komachi Kit For The Holidays
Marrying Beauty, Elegance and Performance in a Small Package
CENTER VALLEY, Pa., October 21, 2008 – Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake. The new limited-edition kit caters to those looking for amazing image quality in a small and light digital SLR (single lens reflex) camera with an elegant design.
The kit couples the world’s smallest DSLR – the E-420 and the ED 25mm f2.8 Zuiko Digital Lens – with a fitted, hand-made brown leather case and strap designed with a fashionable retro look. A camera that is not only stylish, but also easy to use and carry. The kit also includes a 1GB CompactFlash memory card.
The size and weight advantages inherent with the Four Thirds System are clearly demonstrated in this kit. The camera body measures 5.1 inches by 3.6 inches by 2.1 inches (excluding protrusions) and weighs in at a mere 3.4 ounces. The 25mm fixed focal length lens measures 2.5 inches diameter by .9 inches high and is a featherweight at 3.5 ounces. The result is high-quality, miniaturized optics that deliver maximum DSLR brilliance and can be taken along and enjoyed anywhere with ease. The new stylish leather case and strap means it is always ready to pick up and go.
E-420 Komachi kit in use
The Olympus E-System is designed with revolutionary features that expand the frontiers of digital photography. Based on the Four Thirds Standard, Olympus offers 100 percent digital lenses for edge-to-edge sharpness in a durable, yet portable design. Olympus pioneered Full-Time Live View, Dust Reduction and other technologies for DSLRs, leading where others have followed.
The limited edition kit is available at select photo-specialty stores starting October 2008.
Komachi Kit Estimated Street Price: $749.99
Includes: E-420 camera body, ED 25mm f2.8 Zuiko Digital Lens, Hand-made brown leather case and strap, and 1GB CompactFlash memory card.
ABOUT OLYMPUS IMAGING AMERICA INC.
E-420 Komachi kit contents
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:
Digital and Film Cameras
Professional Digital SLR Imaging Systems
Related Underwater Products and Accessories
Digital and Microcassette Recorders
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
(First posted on Tuesday, October 21, 2008 at 14:04 EDT)