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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Flip MinoHD digital camcorder. Photo provided by Pure Digital Technologies Inc. PRESS RELEASE: Pure Digital Introduces Flip MinoHD™ - the World's Smallest HD Camcorder

3 oz. camcorder puts the power to shoot and share stunning HD video in your pocket

SAN FRANCISCO, Nov. 12 /PRNewswire/ -- The maker of Flip Video™ -- the best-selling family of affordable and simple-to-use digital camcorders -- today introduced its latest breakthrough product: the Flip MinoHD. The world's smallest high definition camcorder at just over three oz., this remarkably slim camcorder makes capturing and sharing HD video easy and affordable. The stylish Flip MinoHD from Pure Digital Technologies, priced at $229.99 (MSRP), records up to 60 minutes of HD video and features Flip Video's new FlipShare software, also announced today. This advanced on-board software platform allows consumers to plug the camcorder's signature flip-out USB arm into any computer for easy drag-and-drop video organizing, editing and sharing on YouTube, MySpace, AOL Video or via email.

This latest innovation from Pure Digital Technologies builds on the success of its wildly popular Flip Video camcorder line. Since its launch last year, Flip Video has sold over 1.5 million camcorders and currently has the number one best-selling camcorder in the U.S., according to the latest rankings from leading market research firm The NPD Group.

"Designable" Flip MinoHD
Photo provided by Pure Digital Technologies Inc.

"Consumers have embraced Flip Video because it delivers on the promise of making video simple, affordable, and fun," said Jonathan Kaplan, Pure Digital's chairperson and CEO. "Flip MinoHD, along with our new FlipShare software, now make it easy for anyone to capture and share their stories in stunning HD quality."

With its introduction, MinoHD also becomes the first and only "designable" HD camcorder. Using Flip Video's next-generation personalization platform, launched last month on TheFlip.com, consumers can choose from thousands of professional designs or custom-design their own Flip Mino or MinoHD at no extra cost. Additionally, consumers have the option to share their designs on TheFlip.com to earn commissions for themselves or non-profit causes.

Flip MinoHD Features and Availability:

  • Weight: 3.3 oz.
  • Resolution: HD 720p
  • 4 GB of internal memory to record up to 60 minutes of HD video
  • 1.5 inch anti-glare LCD display
  • Internal, lithium ion battery recharges when USB arm is connected to computer
  • One-touch recording with 2x digital zoom
  • Touch-sensitive buttons for recording, playback, fast forward, rewind, pause and delete
  • FlipShare software:
    • On-board application installs directly when connected to any PC or Mac
    • Drag-and-drop interface for easy browsing, playback, organizing and video archiving
    • Integrated online video publishing to YouTube, MySpace, and AOL Video
    • Free, unlimited private emailing of videos and video greeting cards
    • Custom movie editing, with the option to use your own music and add titles/credits
    • Capture still photos from any standard or high definition video
    • Order DVDs online and have them shipped anywhere in the world
  • TV connection for instant viewing (cable included)
  • Tripod Mount
  • Available in black at Amazon.com, BestBuy.com, WalMart.com, TheFlip.com and leading retailers
  • "Designable" at TheFlip.com
  • Suggested retail price: $229.99

About Pure Digital Technologies, Inc.
Based in San Francisco, Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market.  Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers.  Flip Video camcorders are the world's first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, AOL Video and other video sharing sites.  As part of its Flip Video Spotlight Program, the company pledged to deliver 1 million camcorders to help non-profits use the power of video to change the world.  Flip Video is available in over 10,000 retail locations including Amazon, Best Buy, Circuit City, Wal-Mart, Sam's Club, Sears, Kmart, and TheFlip.com.  Flip Video products are also available in Canada and the United Kingdom.  For more information, visit http://www.TheFlip.com.

SOURCE  Pure Digital Technologies, Inc.

Flip MinoHD with USB jack extended, front view. Photo provided by Pure Digital Technologies Inc. Click for a bigger picture! Flip MinoHD with USB jack extended, rear view. Photo provided by Pure Digital Technologies Inc. Click for a bigger picture!

Flip MinoHD with USB jack extended, front and rear views
Photos provided by Pure Digital Technologies Inc.

(First posted on Wednesday, November 12, 2008 at 17:00 EST)

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