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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Samsung's logo. Click here to visit the Samsung website! PRESS RELEASE: Samsung’s New Media Processor Brings Multimedia Rich Capabilities to Digital Photo Frames


Seoul, Korea, Dec. 15, 2008 – Samsung Electronics Co., Ltd., a worldwide leader in advanced semiconductor technology, today announced a new series of media processors designed specifically for the digital photo frame (DPF) market.  The S5L2010 series of cost-effective, high-performance processors enable DPF developers to offer compelling next-generation multimedia functionality to optimize the photo and video viewing experience.

Samsung’s new S5L2010 media processors will be on display at the 2009 Consumer Electronics Show in meeting room #N238 on the second floor of the North Hall in the Las Vegas Convention Center.

“Digital photo frames are fast becoming a must-buy gift for sharing memories with family and friends,” said Dr. Yiwan Wong, vice president of marketing for Samsung’s System LSI Division.  “We believe this new series of processors for the DPF market has raised the bar on consumer experience with regards to performance and available features.”

Working closely with OEM and ODM customers to develop the performance requirements for entry to mid-tier DPFs, Samsung’s new S5L2010 media processors include powerful hardware accelerators for computation- intensive tasks.  For example, performance tests show that Samsung’s S5L2010 processors are able to decode 57 megapixel JPEG images in just one second, which is significantly faster than any other competitive product on the market.

In addition, DPFs that incorporate Samsung’s new S5L2010 processors have the capability to quickly and efficiently decode video and audio in a variety of multimedia formats including MPEG-1/2/4, Xvid, Motion JPEG, MP3, WMA, OGG and AAC. 

These new media processors also integrate additional features including an ADC for touch screen control, SLC/ MLC NAND booting, built-in RTC, a LED PWM driver for the LCD backlight, an audio PWM 2 channel output, TV-Out, and DVB-T interface, which reduces bill-of-material costs. The S5L2010 media processor is housed in a quad flat package.

Manufactured using 65 nanometer CMOS process technology and built on an ARM9 core, Samsung’s new S5L2010 media processors are highly integrated, featuring an SoC chip with a display controller that can support either analog or digital LCDs up to XGA resolution. Other features include an advanced memory interface for embedded memory and all major memory card formats including SD/MMC/SM/MS/CF/xD, advanced graphics capabilities, USB 2.0 OTG, infrared input and real-time operating system support. 

Samsung’s S5L2010 media processor is sampling now and will be in mass production in the first quarter of 2009.            

About Samsung Electronics
For more information, please visit www.samsung.com or www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html.

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(First posted on Monday, December 15, 2008 at 15:07 EST)

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