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Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Fuji announces waterproof Z-series digicam
(Tuesday, February 17, 2009 - 00:01 EST)

Next up in its pre-PMA announcements, Fujifilm has revealed a new FinePix Z-series digital camera that it describes as "Life Proof".

The new Fujifilm FinePix Z33WP has a newly designed body that's safe for use at depths of up to ten feet (three meters), and includes both a 3x optical zoom lens and a ten megapixel CCD image sensor. The Fujifilm Z33WP offers ISO sensitivity ranging up to a maximum of ISO 1,600 equivalent at full resolution. There's no optical viewfinder, with the Fuji FinePix Z33WP instead offering solely a 2.7" LCD display on which to frame and review images. Controls are largely automatic, as the Fuji Z33WP design focuses on simplicity and ease of use.

As well as still images, the Fuji FinePix Z33 can capture videos with sound at VGA resolution or below. As with its closely related sibling the FinePix Z30, the Fuji Z33 has separate, dedicated shutter buttons for its still image and movie modes. The Fujifilm FinePix Z33 stores its images on SD cards or in 50MB of built-in memory. Power comes from the Fujifilm Z33's NP-45 Lithium Ion rechargeable battery. Available from late March 2009 with pricing of about $200, the Fuji FinePix Z33WP will be available in black, pink or green finishes for US market customers.

For more details, read our Fuji Z33 preview.

Fujifilm FinePix Z33WP
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberZ33WP
Dimensions3.6 x 2.3 x 0.8"
92.0 x 59.6 x 20.6mm
Weight111.0 g
3.9 oz
Planned Price$199.95
Planned Availability 2009
Image Capture
Sensor Type1/2.3" CCD
10.00 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD2.7", 230,000 pixels
Lens TypeFujinon Zoom
3x optical zoom
Image StabilizationNo
Focal Length6.3 - 18.9mm (actual)
35 - 105mm (35mm equivalent)
Aperture RangeWide: f/3.7 - f/8.0; Tele: f/4.2 - f/9.0
Focusing SystemContrast Detection: Center, Multi
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 3.3" - 33" (8 cm - 80 cm)
ISO SensitivityAuto, 64, 100, 200, 400, 800, 1600
Shutter Speed3 - 1/1000 second
Exposure ModesProgram, Manual
Metering ModesTTL 256-zones metering
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal FlashModes: Auto, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash
Range: Auto ISO: Wide angle: approx. 0.7m / 2.3 ft. to 3.9m / 12.7 ft.; Telephoto:, approx. 0.7m / 2.3 ft. to 3.4m / 11.1 ft.; Macro: approx. 30cm / 1.0 ft.to 80cm / 2.6 ft.
Scene ModesNatural Light, Natural Light with Flash, Underwater, Auction, Portrait, Landscape, Sport, Night, Night (Tripod), Sunset, Snow, Beach, Museum, Party, Flower, Text
Digital ZoomUp to 5.7x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC, xD Picture Card, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF v2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary NP-45
Product Bundle
Battery / Charger1 x Proprietary NP-45 Lithium-ion rechargeable battery and charger
Flash Memory50.0MB Internal
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Remote ControlNo
More Photos
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Fujifilm's FinePix Z33WP digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!

Original Source Press Release:

Fujifilm Launches Waterproof FinePix Z33WP For Active Families

‘Life-Proof’ FinePix Z33WP Captures Treasured Moments Anytime, Anywhere and in Any Conditions

Valhalla, N.Y., February 17, 2009 – Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members.

The 10-Megapixel FinePix Z33WP is available in three striking colors – green, pink and black – and is ready for any adventure including underwater activity up to approximately 10 feet (3M)!   A 2.7”, 230,000 dots resolution LCD screen – the largest of any Z-series camera yet – and Fujinon 3x Optical Zoom lens allows for a clearer view of those not-to-be-missed moments on the beach, on the ski slopes, hiking in the mountains or boating at the lake.  It’s also perfect for everyday activities in the rain, the pool or any other place you might think twice about taking a conventional digital camera. 

Intelligent Scene Recognition
Adding ease to outdoor navigation, the FinePix Z33WP is equipped with a new SR Auto (Automatic Scene Recognition) mode that enables the camera to intelligently recognize six types of scenes automatically.  For each picture taken in this mode, the Z33WP will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.  In addition, Fujifilm’s Picture Stabilization is powered by high sensitivity for faster shutter and operational speeds to help reduce camera shake, keeping real life moments as true to form as possible.  

Easy Sharing
The family-friendly Z33WPalso features Fujifilm’s handy Blog Mode which allows for easier sharing with friends and family members. The Blog mode automatically resizes a photo to a standard 640x480 pixels (VGA) or 320x240 pixels (QVGA) image size and enables 12 in-camera editing features such as Zooming, Miniature effect, Illustration and Painting, cutting the need for extra time with home editing.

In addition to these innovations, the FinePix Z33WP is loaded with the following handy features:

  • Face Detection Technology: Operating in tandem with automatic red-eye removal, the FinePix Z33WP identifies up to 10 human faces in a scene, and sets the correct focus and exposure, regardless of where subjects are located within the frame.

  • Automatic Red Eye Removal accents the aforementioned features by lending an extra touch to that group shot. The Z33WP automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.

  • Couple and Group Timer Modes: Working in conjunction with Face Detection technology, detects two faces in ‘Couple Timer Mode’ and up to four faces in ‘Group Timer Mode’ in a frame.

  • One Touch MOVIE Button: Capture VGA quality movie clips at 30 frames per second with sound to capture all of those once-in-a-lifetime moments.

  • Battery Life: The long-life rechargeable Li-ion battery (up to 200 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.

“With the success of the FinePix Z20fd for the Gen Y crowd, it is only a natural progression for Fujifilm to provide active, technology-savvy families with the unparalleled style and function that everyone demands in the 21st century,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “Today’s users not only want to experience everything life has to offer, but they also want their camera to be able to experience and capture it with them.”

The FinePix Z33WP will debut in late March at a retail price of $199.95.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

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