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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Nikon's  AF-S DX NIKKOR 10-24mm f/3.5-4.5G ED lens. Photo provided by Nikon Inc. PRESS RELEASE: Nikon Introduces Versatile Ultra Wide-Angle 10-24mm DX-Format Nikkor Lens For Added Creative Perspective

MELVILLE, N.Y. (APRIL 14, 2009) – Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments.  Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees (FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes.

“The development and release of the 10-24mm f/ 3.5-4.5 DX-NIKKOR lens continues Nikon’s tradition of providing expertly engineered tools for photographers to realize their unique creative vision,” said Edward Fasano, General Manager for marketing, SLR Systems Products at Nikon Inc.  “The ultra wide-angle 10-24mm lens offers DX-format digital SLR shooters the outstanding performance for which NIKKOR optics are well-known and the opportunity to capture dramatic perspectives that only wide-angle lenses can achieve.”

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance.  An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways.  FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*.  For more information, please visit www.nikonusa.com.

Nikon AF-S DX NIKKOR 10-24mm f/3.5-4.5G ED
Nikon's AF-S DX NIKKOR 10-24mm f/3.5-4.5G ED lens. Photo provided by Nikon Inc. Click for a bigger picture!
Focal length 10-24mm
Maximum Aperture f/3.5 - 4.5
Minimum Aperture f/22 - 29
Lens Construction 14 elements in 9 groups
(with two ED glass and three hybrid aspherical elements)
Picture Angle 109°-61°
Closest Focusing Distance 0.8 ft (0.24m)
Maximum Reproduction Ratio 0.2x
No. of Diaphragm Blades 7 (rounded)
Focusing Autofocus with a built-in SWM and manual focus
Filter/Attachment Size 77mm
Dimensions (Diameter x Length) Approx. 3.25 x 3.43 in (82.5 × 87mm)
Weight (Approx.) Approx. 16.2 oz. (460g)
Supplied Accessories LC-77 77mm Snap-on Front Lens Cap,
LF-1 Rear Lens Cap, HB-23 Bayonet Hood,
CL-1118 Flexible Lens Pouch
Product Number 2181
More Photos
Nikon's AF-S DX NIKKOR 10-24mm f/3.5-4.5G ED lens. Photo provided by Nikon Inc. Click for a bigger picture!


About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


(First posted on Tuesday, April 14, 2009 at 00:07 EDT)

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