PRESS RELEASE: ExpressDigital Announces "Operation: We Heart Photographers"
In Response To Economic Woes Facing The Photography Industry, Workflow Software Company Launches Campaign To Increase Productivity And Profitability
Austin, Texas, u.s.a.; April 29, 2009 – In response to the economic climate, ExpressDigital has announced a significant instant rebate and marketing campaign surrounding their DARKROOM workflow software solution. According to Graham McFarland, founder and CEO, “We have always been inspired by the professional photographer and understand that simplifying ways for them to increase business and profits is more important than ever.”
The campaign is three-fold with the largest component being the authorization and coordination of a significant instant rebate of both DARKROOM Professional and Core editions via authorized dealers for a limited time (between two and four months depending on response). In many cases, the instant rebate results in a 30% price slash. Continues McFarland, “Right now we have to reduce the issue of cost as much as possible but also serve the emerging or veteran professional photographer by giving them the tools they need to succeed.” The company contends that the features of the workflow software – which includes, but is not limited to, greenscreen technology, free calendar, card, picture and memory mate templates, template creation tools, photo repair features, proof wizards, instant printing locally or to a lab, and built-in camera and printer drivers – are critical to the professional digital photographer wanting to remain competitive and profitable.
Other aspects of the campaign include an entirely new website for DARKROOM (www.DarkroomSoftware.com) that offers online training and streamlined understanding of the software’s functionality and the launch of social media websites to encourage interactivity and facilitate contests via Yahoo!Forums, Twitter and Facebook. As a result, the new website and supporting newsletter will advertise cues on how and when anyone can win free software and other prizes on a monthly basis along with photography inspired interviews, reviews and workflow tips.
About ExpressDigital -- Express Digital Graphics, Inc.’s “photography inspired solutions” empower any-sized photography business to incorporate a profitable workflow. ExpressDigital’s DARKROOM software, PhotoReflect.com Internet storefronts, and Labtricity© lab connectivity solutions are the leaders within the digital photography market. The company operates on the core value that service, innovation and connectivity is the future of professional photography. For more information, visit www.ExpressDigital.com or www.DarkroomSoftware.com/home_love.
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(First posted on Monday, May 4, 2009 at 14:28 EDT)