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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lens_Align-Logo.150x44.jpg PRESS RELEASE: Tapes Upgrades LensAlign With Long Ruler Kit

New kit includes a four-foot ruler and expanded focus target for the focus calibration system.

MELBOURNE, Fla. -- May 4 -- Michael Tapes, founder of RawWorkFlow.com and inventor of the LensAlign Focus Calibration Systems, today announced the availability of the much anticipated LongRuler Kit for LensAlign Pro beginning May 18.

Long Ruler

The LRK, which includes both a large ruler (approximately three inches by four feet) and an expanded focus target, provides the capability to test, adjust and measure the focus performance of lens/distance combinations which exhibit Depth of Field values that exceed the capabilities of the standard LensAlign ruler. This includes telephoto lenses at long test distances as well as wide-angle lenses.

The LRK is an option and can be fitted to any LensAlign Pro system. The LRK may also be purchased in combination with LensAlign Pro, as the "LensAlign Pro Plus," available May 18. Special upgrade pricing is available to existing LensAlign Pro Owners.


Also announced is the addition of the Enumerator to LensAlign Pro, also beginning May 18. The Enumerator allows LensAlign Pro to display both the distance and AF Adjustment setting of the camera, such that they are captured photographically in each test shot made with LensAlign Pro.

The Enumerator will become an integral part of the Pro system starting May 18 and available to existing Pro customers for a nominal shipping/handling charge.

According to Founder and CTO Michael Tapes, "With the addition of the LongRuler Kit and the Enumerator, we now offer the complete solution to measuring the focus performance for all your camera bodies and lenses, including wide-angles and long teles. Both were in the LensAlign product road map from day one, but its design had to wait until LensAlign Pro was completely finished. And then its design proved more problematic that one would think at first glance. It was actually quite a challenge, but I am really thrilled with the way it turned out. I regret that it took so long, but I think our customers will be really pleased."

RawWorkFlow.com, a division of PictureFlow LLC, is a developer and manufacturer of photographer's tools that enhance the accuracy and work flow of their craft.

Price & Availability

LensAlign Current Pricing (buy-in now until May 18):

• LensAlign Pro: $139.95

• LensAlign Long Ruler Kit (requires LensAlign Pro): $70 (available for pre-order now. Estimated ship date is May 18.

• LensAlign Lite: $79.95

LensAlign Pricing (effective May 18):

• LensAlign Pro Plus (LensAlign Pro with Enumerator plus Long Ruler Kit): $250

• LensAlign Pro (includes Enumerator): $180

• LensAlign Long Ruler Kit (requires LensAlign Pro): $100

• LensAlign Lite: $79.95

As a courtesy to early adopter LensAlign Pro customers, Tapes said the Enumerator can be ordered for a nominal $4.95 shipping/handling charge. Although if you upgrade to the Long Ruler Kit before May 18, the Enumerator will be included without the additional shipping/handling charge.

To order, visit RawWorkflow.com.

(See our review of the Long Ruler Kit for more information. -- Editor)

(First posted on Monday, May 4, 2009 at 18:01 EDT)

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