|PercepTool™ from Atlantic Light Works|
Southwest Harbor, Maine, May 24, 2009 - George DeWolfe, renowned black and white and landscape photographer, proudly presents PercepTool™, a software plugin for Photoshop CS3 and CS4, that duplicates the percept of the human brain from a 2D image. Unlike other HDR software, PercepTool™ takes the luminance image formed by the camera and adds special high level algorithms that mimic what happens in the visual section of the brain. The image is transformed from a flat image to one that has amazing depth, tonal quality, and presence.
30 years in the experimental stage and 3 years in development, the PercpTool™ is like no other plugin or technique in Photoshop. No Photoshop tool can render an image like PercepTool™. Began as an experiment from a challenge by Dr. Edwin Land, the inventor of Polaroid, DeWolfe and Chris Russ invented the plugin to change the image received from the camera to one that we actually see in our brain. Research in recent lightness perception science and visual cortex biology drove the main thrust of the development.
Available now for both Windows and Mac platforms, PercepTool™ is also a companion software to George DeWolfe's new book, B&W Printing: Creating The Digital Master Print, published by Lark Books and available on Amazon.com.
Purchase the PercepTool™ at www.georgedewolfe.com for $89.95.