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Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Sony Europe, Japan: Two new W-series digicams
By
(Friday, May 29, 2009 - 19:07 EDT)

Sony Corp. has simultaneously announced two closely-related additions to its Cyber-shot W-series digital camera lineup for the European and Japanese markets.

The Sony Cyber-shot DSC-W180 and DSC-W190 are near identical save for the resolution of their 1/2.3" Sony Super HAD CCD image sensors. The DSC-W180 includes a 10.1 megapixel imager, while the DSC-W190 boosts this just slightly to 12.1 megapixels. Both cameras share the same compact body design with 35-105mm 3x optical zoom lens, 230k dot 2.7" LCD display, and a built-in flash strobe. The Sony W180 and W190 store their images in 12MB of internal memory, or on Memory Stick Duo cards. Power comes from a proprietary InfoLithium pack said to yield 290 shots on a charge.

Mac users take note - the Sony W190 and W180 ship with Picture Motion Browser v4.2.01 software for the Windows platform only, so you'll need to provide your own software with which to browse and edit images. Pricing has not been announced for either model, however the new duo of W-series digicams should ship from July 2009. More details on both cameras can be found in the specifications and official Sony Europe press release below.

Sony Cyber-shot DSC-W190
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerSony
Model NumberW190
Dimensions3.6 x 2.1 x 0.7"
91.0 x 54.5 x 18.7mm
Weight140.0 g
4.9 oz
Planned Availability 2009
Image Capture
Sensor Type1/2.3" Sony Super HAD CCD
12.40 megapixels (total)
12.10 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2248 (9.0 megapixels)
3264 x 2448 (8.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.7", 230,400 pixels
Lens
Lens TypeSony lens
3x optical zoom
Image StabilizationNo
Focal Length6.2 - 18.6mm (actual)
35 - 105mm (35mm equivalent)
Aperture Rangef/3.1 (wide) / f/5.6 (tele) - ???
Focusing SystemSingle-point, center-weighted, multi-point
Exposure
ISO SensitivityAuto, 100, 200, 400, 800, 1600, 3200
Shutter Speed1/8 - 1/2000 second
Exposure ModesProgram
Metering ModesMulti-pattern, Center-weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Fluorescent1, Fluorescent2, Fluorescent3, Incandescent, Flash
Internal Fla shModes: Auto, Forced Flash, Slow Syncro, No Flash
Range: 0.5-3m (wide), 0.5-1.5m (tele)
Creative
Scene ModesTwilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, High Sensitivity
Digital Zoom6x max.
Movie FormatMotion JPEG with audio
Storage
Recording MediumMemory Stick Duo, Memory Stick PRO Duo, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG
Connectivity
VideoYes
ComputerUSB 2.0 High Speed
Power
Battery TypeLithium Ion rechargeable
Battery Form Factor1 x proprietary NP-BK1
Product Bundle
SoftwarePicture Motion Browser Ver.4.2.01
Battery / Charger1 x proprietary NP-BK1 Lithium Ion rechargeable battery and charger
Flash Memory12.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W190 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
 

Sony Cyber-shot DSC-W180
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerSony
Model NumberW180
Dimensions3.6 x 2.1 x 0.7"
91.0 x 54.5 x 18.7mm
Weight140.0 g
4.9 oz
Planned Availability 2009
Image Capture
Sensor Type1/2.3" Sony Super HAD CCD
10.10 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
3648 x 2056 (7.5 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.7", 230,400 pixels
Lens
Lens TypeSony lens
3x optical zoom
Image StabilizationNo
Focal Length6.2 - 18.6mm (actual)
35 - 105mm (35mm equivalent)
Aperture Rangef/3.1 (wide) / f/5.6 (tele) - ???
Focusing SystemSingle-point, center-weighted, multi-point
Exposure
ISO SensitivityAuto, 100, 200, 400, 800, 1600, 3200
Shutter Speed1/8 - 1/2000 second
Exposure ModesProgram
Metering ModesMulti-pattern, Center-weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Fluorescent1, Fluorescent2, Fluorescent3, Incandescent, Flash
Internal FlashModes: Auto, Forced Fla sh, Slow Syncro, No Flash
Range: 0.5-3m (wide), 0.5-1.5m (tele)
Creative
Scene ModesTwilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow
Digital Zoom6x max.
Movie FormatMotion JPEG without audio
Storage
Recording MediumMemory Stick Duo, Memory Stick PRO Duo, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG
Connectivity
VideoYes
ComputerUSB 2.0 High Speed
Power
Battery TypeLithium Ion rechargeable
Battery Form Factor1 x proprietary NP-BK1
Product Bundle
SoftwarePicture Motion Browser Ver.4.2.01
Battery / Charger1 x proprietary NP-BK1 Lithium Ion rechargeable battery and charger
Flash Memory12.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Tripod MountYes
Remote ControlNo
More Photos
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
Sony's Cyber-shot DSC-W180 digital camera. Photo provided by Sony Europe. Click for a bigger picture!
 

Original Source Press Release:

Great pictures to fit everyone’s pocket : Slim, stylish Cyber-shot cameras by Sony offer superb picture quality and outstanding value

  • 10.1/12.1 effective megapixels (W180/W190)
  • Easy to use with convenient shooting functions
  • Smile Shutter automatically captures smiling portraits
  • SteadyShot and High Sensitivity ISO 3200 for crisp, clear shots\
  • Seven Scene Selection modes
  • 3x optical zoom and 17x/18x Smart Zoom (W180/W190)
  • Choice of three colours (silver, black, red)

Two slim, stylish Cyber-shot digital cameras from Sony offer outstanding quality and value to suit every pocket.

The Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out.

Both models look great with slim, clean lines and a choice of silver, black or red colour finish options. Ideal for first-time photographers, they’re beautifully easy to use, with a simple slide switch to select photo/movie/playback modes. For maximum creative freedom, a choice of seven Scene Selection modes adjusts camera settings automatically to suit virtually any subject.

While they offer superb value, the Cyber-shot W180 and W190 don’t compromise on class-leading picture quality and easy-to-use features.

A high resolution of 10.1/12.1 effective megapixels (W180/W190) ensures crisp, detail-packed enlargements to A3 size and beyond. Pristine picture quality is further enhanced by the high-quality 3x optical zoom lens. Smart zoom boosts maximum magnification to a frame-filling 18x for W190 and 17x for W180 for even more dramatic close-ups. There’s also a generously-sized 2.7” Clear Photo LCD screen for a bright, clear view of images and quick confirmation of camera settings.

Improved Face Detection recognises up to 8 faces in a scene, fine-tuning focus and exposure for better-looking portraits. For even happier people pictures, Smile Shutter automatically takes a picture when your subject smiles.

SteadyShot image stabilisation reduces the effects of camera shake when you’re shooting handheld. A special shooting mode boosts sensitivity to ISO 3200, letting you freeze moving subjects with faster shutter speeds or capture atmospheric interiors without flash.

Also supplied, the latest version (4.2.01) of Picture Motion Browser software (for PC) makes it easy to manage and share your collection of digital photos and video clips and for uploading these to YouTube, Picasa or other image and video sharing web-sites.

The Cyber-shot W180 and W190 compact digital cameras are available from July 2009.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

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