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Fujifilm's FinePix Z37 digital camera. Photo provided by Fujifilm USA Inc. Fuji announces FinePix Z37
(Wednesday, July 22, 2009 - 00:01 EDT)

Continuing its raft of announcements for the day, Fujifilm has revealed a replacement for its style-conscious FinePix Z30fd digital camera.

The new Fujifilm FinePix Z37 has a slightly smaller body that includes a 3x optical zoom lens and a ten megapixel CCD image sensor. The Fujifilm Z37 offers ISO sensitivity ranging up to a maximum of ISO 1,600 equivalent at full resolution. There's no optical viewfinder, with the Fuji FinePix Z37 instead offering solely a 2.5" LCD display on which to frame and review images. Controls are largely automatic, as the Fuji Z37 design focuses on simplicity, ease of use and affordability.

As well as still images, the Fuji FinePix Z37 can capture videos with sound at VGA resolution or below. Interestingly, the Fuji Z30 has separate, dedicated shutter buttons for its still image and movie modes. The Fujifilm FinePix Z37 stores its images on SD cards or in 18MB of built-in memory. Power comes from the Fujifilm Z37's NP-45 Lithium Ion rechargeable battery. The Fuji FinePix Z37 will be available from August 2009, with pricing of about $150.

For more details, read our Fuji Z37 preview.

Fujifilm FinePix Z37
Fujifilm's FinePix Z37 digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Camera Type Ultra Compact
Manufacturer Fujifilm
Model Number Z37
Dimensions 3.5 x 2.3 x 0.9 in.
(89 x 58 x 24 mm)
Weight 4.1 oz
(115 g)
Planned Price $149.95
Planned Availability August 2009
Image Capture
Sensor Type 1/2.3" CCD
10.00 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
3.1 megapixels
2.8 megapixels
2.1 megapixels
Capture Speed Continuous: 1.0 frames per second
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
Lens Type Fujinon
3x optical zoom
Focal Length 6.5 - 18.1mm (actual)
35 - 105mm (35mm equivalent)
Aperture Range f/3.7 - f/8 (wide); f/4.2 - f/9 (tele)
Focusing System Contrast-Detection
Focusing Range Normal: 24" - infinity (60 cm - infinity)
Macro: 3.3" - 33" (8 cm - 80 cm)
ISO Sensitivity Auto, 100, 200, 400, 800, 1600
Shutter Speed 3 - 1/1000 second
Exposure Modes Program
Metering Modes 256-zone multi
White Balance Image Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal Flash Modes: Auto, Forced Flash, No Flash, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, No Flash, Red-eye & Slow Synchro
Range: ISO Auto: Wide: Approx. 70cm - 3.1m / 2.3 ft. - 10.1 ft.; Tele: Approx. 70cm - 2.7m / 2.3ft. - 8.8 ft.
Scene Modes SR AUTO, Auto, Natural Light, Manual, Anti-blur, Portrait, Landscape, Sport, Night, Night (Tripod), Sunset, Snow, Beach, Party, Flower, Text
Digital Zoom Up to 5.7x
Self Timer Yes, 2 or 10 seconds
Movie Format AVI (Motion JPEG) with audio
Recording Medium SD/MMC, Built-in
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG (Exif v2.2)
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary NP-45A
Product Bundle
Software Fujifilm Software Suite CD-ROM
Battery / Charger 1 x Proprietary NP-45A Lithium-ion rechargeable battery and charger
Flash Memory 18.0MB Built-in memory
Digital Print Order Format (DPOF) compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Fujifilm's FinePix Z37 digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!
Fujifilm's FinePix Z37 digital camera. Photo provided by Fujifilm USA Inc. Click for a bigger picture!

Original Source Press Release:

Fujifilm Blends Fashion And Flair With The FinePix Z37

SR Auto Mode Keeps Users Snapping and Blog Mode Keeps Users Sharing

Valhalla, N.Y., July 22, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of FinePix Z37, their latest addition to their top-selling range of Z-series digital cameras targeted at the tech-savvy, fashionista consumer.  With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone.

"Meeting the demands of today’s tech savvy youths, Fujifilm is offering its young consumers an affordable camera with social networking tools and features making it easier to take and share the best pictures possible." said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "And like the previous Z-series cameras, the FinePix Z37 maintains the visual appeal that this demographic likes."

Style & Substance
Thinner, sexier and bolder than previous Z-series models, the FinePix Z37 is a party camera that loves to be the center of attention. The FinePix Z37 combines a 10-MegaPixel CCD sensor, a sharp 3x optical zoom lens and a 2.7” LCD screen in its incredibly thin 19.1 mm metal front body, making it easy to be stashed in the tightest of jean pockets. Available in a choice of blue, green or violet, the FinePix Z37 is able to match anyone’s style and personality.

The FinePix Z37 has many great features to highlight – the ‘Blog Mode’ is a social networker’s staple, allowing users to automatically resize images and movies making them ready for web use. In addition, Fujifilm’s ‘Scene Recognition Auto’ (SR AUTO) Mode’ cleverly detects the correct scene setting without the need to pre-select the mode on the camera, making it even easier to take the best pictures possible.

The FinePix Z37 is also packed with the following noteworthy features:

  • Maximum ISO sensitivity up to 1600: With the high ISO of up to 1600, the FinePix Z37 can capture quality shots in low light situations.

  • Scene Recognition AUTO (SR AUTO): Enables the camera to intelligently recognize six types of scenes automatically - Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait modes.

  • Face Detection with Automatic Red-Eye Removal: The FinePix Z37 identifies up to 10 human faces in a scene and sets the correct focus and exposure, regardless of where subjects are located within the frame. After a shot is captured, the camera automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.

  • Picture Stabilization Mode: Picture Stabilization uses the heightened sensitivity of the FinePix Z37 to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.

  • One Touch Movie:  With a separate one touch movie shutter, it’s easy to capture movies at VGA quality 30 frames per second with sound.

  • Micro Thumbnail: The FinePix Z37 displays up to 100 thumbnail images on its 2.7” LCD screen.

  • SD/SDHC Compatible slot: A single media slot that accepts SD/SD-HC media cards.

  • Battery Life: Long-life rechargeable Li-ion battery.

The FinePix Z37 will debut in August 2009 at a retail price of $149.95.

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

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