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Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Panasonic Lumix FZ35 replaces FZ28
(Monday, July 27, 2009 - 11:00 EDT)

Panasonic has today replaced its popular Lumix FZ28 digital camera with the closely related Lumix FZ35.

The Panasonic Lumix FZ35 increases the sensor resolution slightly to twelve megapixels, while retaining the previous camera's Leica DC Vario-Elmarit-branded 18x optical zoom lens. In the FZ35, though, the lens's image stabilization system has been upgraded from the previous MEGA O.I.S. to a new POWER O.I.S. system that is said to offer double the stabilizing power. The Panasonic FZ35 retains its predecessor's 0.2-inch electronic viewfinder and 2.7-inch LCD display, both with 100% coverage.

The Panasonic DMC-FZ35 also upgrades the previous camera's Face Detection system with recognition capability, so that it can be programmed to identify the faces of three specific individuals for labelling purposes. A new My Color mode in the DMC-FZ35 allows the user to adjust color, brightness and saturation and preview the effect immediately on the camera's display. A further upgrade is that the Lumix DMC-FZ35's high definition movie mode can now record not only with the previous camera's QuickTime Motion JPEG compression, but also with a new AVCHD Lite compression option for lower file sizes.

The Panasonic Lumix DMC-FZ35 stores its images and movies on Secure Digital cards or in a slightly reduced 40MB of built-in memory. Connectivity options include USB 2.0 High-Speed, standard definition NTSC video output, and high-def HDMI video output (although the cable for this is an optional extra). Power comes from a 7.2V, 710mAh proprietary lithium-ion battery, and the software bundle includes PHOTOfunSTUDIO 4.0 HD Edition, ArcSoft MediaImpression, ArcSoft Panorama Maker, and SilkyPix Developer Studio 3.0SE.

The Panasonic Lumix DMC-FZ35 ships in September 2009, priced at $400 - the exact same price tag at which the FZ28 shipped a year earlier. For more details, read our Panasonic FZ35 preview.

Panasonic Lumix DMC-FZ35
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Camera TypeEVF
Model NumberDMC-FZ35
Dimensions4.6 x 3.0 x 3.5 in.
(118 x 76 x 89 mm)
Weight14.6 oz
(414 g)
Planned Price$399.99
Planned Availability 2009
Image Capture
Sensor Type1/2.33" CCD
12.70 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2248 (9.0 megapixels)
3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1814 (5.9 megapixels)
2560 x 1920 (4.9 megapixels)
2560 x 1712 (4.4 megapixels)
2560 x 1440 (3.7 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 2.3 frames per second
Image Quality3 levels
Image Preview / Review
ViewfinderYes, EVF type; 0.2" 201.6K pixel color
LCD2.7", 230,000 pixels
Playback Zoom16.0x max
Lens TypeLEICA DC VARIO-ELMARIT, 11 elements in 8 groups, 3 Asph., 2 ED
18x optical zoom
Image StabilizationYes
Focal Length4.8 - 86.4mm (actual)
27 - 486mm (35mm equivalent)
Aperture Rangef/2.8 (wide) / f/4.4 (tele) - f/8
Focusing SystemContrast Detect: Face / AF Tracking / Multi (11pt) / 1pt HS / 1pt / Spot with AF assist lamp
Manual Focus possible (0) steps
Focusing RangeNormal: 12" - infinity (30 c m - infinity)
Macro: 0.4" - 4,082" (1 cm - 10,000 cm)
ISO SensitivityAuto, High Sensitivity Auto (1600-6400), 80, 100, 200, 400, 800, 1600
Shutter Speed60 - 1/2000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesIntelligent Multiple, Center-Weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Shade, Flash, Halogen, Color Temperature, White Set 1, White Set 2, Manual
Internal FlashModes: Auto, Auto w/ Red-Eye Reduction, On, Slow-Sync w/ Red-Eye Reduction, Off
Range: Wide: 0.3 - 8.5m; Tele: 1.0 - 5.4m (ISO Auto)
Flash Exposure Compensation+/- 2.0EV in 1/3EV increments
Scene ModesParty, Candle Light, Baby1, Baby2, Pet, Sunset, High Sensitivity, Hi-Speed Burst, Flash Burst, Panning, Starry Sky, Fireworks, Beach, Snow, Aerial Photo, Pinhole, Film Grain, High Dynamic(Standard, Art, B&W), Photo Frame, Panorama Assist, Portrait, Scenery, Sports, Night Portrait, My Color, Custom
Digital ZoomUp to 4x
Self TimerYes, 2 or 10 seconds
Movie Format AVCHD Lite / QT Motion JPEG with audio
Recording MediumSD/MMC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatCCD-RAW, RAW, JPEG (EXIF 2.21)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC Input, Mini-HDMI, Viera Link
Battery Type7.2V, 710mAh Lithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwarePHOTOfunSTUDIO 4.0 HD Edition, ArcSoft (MediaImpression / Panorama Maker), SILKYPIX Developer Studio 3.0 SE
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Flash Memory40.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's Lumix DMC-FZ35 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

Original Source Press Release:

New Panasonic Lumix, 18x Optical Superzoom Digital Camera Features High Definition Video Recording

LUMIX DMC-FZ35 Features New POWER O.I.S. and HD Motion Zoom Video Capture

Secaucus, NJ (July 27, 2009) – Today, Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens. A successor to the popular FZ28, the FZ35 packs enhanced creative features combined with the power to shoot HD videos, including motion zoom capabilities to take full advantage of the 18x zoom.  The operational layout of the FZ35 includes a dedicated video record button, making it a true hybrid – a single model that performs seamlessly at capturing both still and motion images – while still providing smooth and easy operation in either mode.

“The LUMIX FZ35 is truly unique as it includes advanced features like HD video recording, but still resembles and functions like an intuitive point-and-shoot with the ability to capture beautiful photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “This model’s versatility makes it a great choice for a new or advanced user who wants a hybrid device that shoots high-quality still and motion images.”

For users looking for increased creativity while shooting both video and still images, the LUMIX FZ35 delivers.  New manual controls and creative options, include:

  1. Creative Movie Mode – Allows the user to set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subjects. The ability to control the aperture is convenient when there are several subjects at different distances.

  2. My Color Mode – This special option gives free reign to the user’s creativity. The color, brightness and saturation parameters can be freely adjusted while seeing how the adjustments affect the picture, live on the monitor.

  3. High Dynamic Mode – Helps to capture a scene with moderate exposure even though the scene may contain both bright and dark areas.

The 12.1 mega pixel-FZ35 features the upgraded POWER Optical Image Stabilizer (O.I.S.), which allows for double the repression power compared to the conventional image stabilization system, MEGA O.I.S., and ultra high-speed Auto Focus (AF) for capturing action scenes as they happen. Additionally, with the super-powerful 18x optical zoom lens, it is easy to capture subjects that are far away or take dramatic close-ups.

With the enhanced energy-efficient image processing LSI – the Venus Engine HD* – the FZ35 has an extended battery life of approximately 470 pictures, making it the ideal choice for active photo enthusiasts. As with all Panasonic LUMIX cameras, the FZ35 features Intelligent Auto (iA) Mode, a suite of intuitive technologies including Face Detection, Intelligent Scene Selector, Intelligent Exposure and Face Recognition. With the improved Face Recognition, the FZ35 recognizes up to three faces simultaneously while taking photos** and allows users to specify the age of the registered subject. When babies under 3 years-old are registered, the camera will automatically switch to Baby mode if the baby appears to be in the frame.

The LUMIX DMC-FZ35 will have a suggested retail price of $399.99 and will be available in September 2009 in black.

*Based on a CIPA standard.
**Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance.

  • Recognition performance varies greatly depending on shooting conditions, i.e., according to factors such as angles, facial expression and lighting, so operation under all conditions cannot be guaranteed. Because the camera searches for faces that are similar to registered faces, there are cases where the faces are not correctly recognized when the registered image and the shooting image varies significantly. When facial characteristics are similar, particularly between parents and their children or brothers and sisters, the camera may not distinguish the faces.

  • Dynamic tracking function may fail to lock, lose the subject in AF Tracking, or track different subjects depending on the recording conditions.

  • Leica is a registered trademark of Leica Microsystems IR GmbH.

  • The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.

  • "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.

  • The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.

  • AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

  • All other company and product names are trademarks of their respective corporations.

  • This unit is compatible with both SD Memory Cards and SDHC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using a SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

  • Some accessories are not available in some countries.

  • The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

  • Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images.

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