PRESS RELEASE: Brawn GP Confirms Partnership With Canon for Singapore Grand Prix
Brackley, 17 September 2009 – Brawn GP is pleased to announce a new partnership with Canon Singapore Pte Ltd for the Singapore Grand Prix, Round 14 of the 2009 FIA Formula One World Championship, which will be held under the floodlights of the Marina Bay Street Circuit on Sunday 27 September.
The showcase event, which hosted Formula One’s first night race in 2008, will see the iconic Canon branding on the sidepods of Jenson Button and Rubens Barrichello’s Brawn-Mercedes cars throughout the Singapore Grand Prix weekend.
Canon has a relationship with Formula One that dates from 1985. The partnership with Brawn GP will allow Canon Singapore, the company’s South and South-East Asia headquarters, to use the unique setting of the only night race on the Formula One calendar to promote Canon’s expertise in digital imaging to a local and global audience.
Ross Brawn, Team Principal at Brawn GP said: “We are very pleased to confirm our partnership with Canon Singapore for the Singapore Grand Prix and look forward to working closely together over the next two weeks. Formula One’s inaugural night race at the Marina Bay Street Circuit was a huge success and the floodlights provided a wonderful spectacle against the backdrop of the Singapore skyline, a perfect combination for Canon to showcase their photographic and digital imaging technology. We’re all looking forward to returning to Singapore next week for what should be another fantastic event.”
Melvyn Ho, Vice President, Consumer Imaging and Information Group, Canon Singapore commented: "The Singapore Grand Prix is one of the most visually distinctive races in the world and, as the leader in digital imaging, the race weekend is the perfect showcase for Canon. We are extremely proud to be working with the current World Championship leaders Brawn GP and respect the skill, vision and engineering excellence that have made Ross Brawn and his team so successful this season. Like Brawn GP, Canon, too, brings innovation to the marketplace. As leaders in our respective fields, we look forward to a fruitful and rewarding relationship together."
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 16 other countries including subsidiaries in India, Malaysia, Philippines, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of 219 companies and employs more than 118,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top three companies to earn the most number of patents over the last 15 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at www.canon.com.sg.
(First posted on Saturday, September 26, 2009 at 10:24 EDT)