Fast and efficient selective photo editing improves workflow

San Diego, CA – December 22, 2009 – Nik Software announces today that it is shipping its award-winning Viveza 2, the latest upgrade to its award-winning and revolutionary photo editing software for selective color and light control. Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point® technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.

“The first release of Viveza was truly revolutionary and introduced the most effective way to selectively edit photos,” said Michael J. Slater, president and CEO of Nik Software. “With Viveza 2, we listened to a wide range of photographers and added even more control and a new level of precision to make Viveza 2 not only more powerful, but also an essential tool for anyone who regularly edits photos.”

Recently awarded a 2010 Hot One Award from Professional Photographer magazine, Viveza 2 – powered by Nik Software’s patented U Point technology – is the most powerful and precise tool available to globally and selectively control light and color in photographs. With U Point technology, users can quickly select areas of an image to adjust by pointing and clicking and then using simple to use mouse-controlled sliders to adjust brightness, contrast, saturation, structure, shadows, red, green, blue, hue, and warmth in a fraction of the time needed by other tools.

“It’s simply faster, easier, and more powerful than anything I've got in my own bag of tricks, which is why Viveza 2 is my new tool for making fast, accurate selections,” said Scott Kelby, editor of Photoshop User magazine and author of The Digital Photography Book, Volumes 1-3. “This is a plug-in that every serious photographer has to consider, because now the rules have changed. After all these years, making accurate selections is still one area that gives even the pros fits, but Viveza 2 changes all that without the complexity and steep learning curve.”