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Fujifilm's FinePix F80EXR digital camera. Photo provided by Fujifilm North America Corp. Fuji launches new Super CCD EXR compact
(Tuesday, February 2, 2010 - 00:01 EST)

The Fujifilm FinePix F80EXR is the company's latest compact digital camera to feature its Super CCD EXR technology, which allows it to trade off resolution to gain sensitivity or dynamic range, or vice versa.

The Super CCD EXR sensor in the Fuji FinePix F80EXR yields an effective resolution of twelve megapixels, and sits behind a Fujinon-branded 10x optical zoom lens with a useful 27mm wide angle. The Fujifilm F80EXR includes no optical viewfinder, with framing and review all achieved on a 3.0-inch LCD panel. Images are stored on SD or SDHC cards, or in 40MB of built in memory. Power for the Fuji F80EXRcomes courtesy of an NP-50 lithium-ion rechargeable. The FinePix F80EXR offers USB 2.0 High Speed data connectivity, as well as both high-definition Micro HDMI and standard-definition NTSC / PAL composite video outputs. The F80EXR goes on sale in the USA from April 2010, priced at around $300. For more details, read our Fuji F80EXR preview.

Fujifilm FinePix F80EXR
Fujifilm's FinePix F80EXR digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!
Camera TypeCompact
Model NumberF80EXR
Dimensions3.9 x 2.3 x 1.1 in.
(99 x 59 x 28 mm)
Weight6.5 oz (183 g)
Planned Price$300
Planned AvailabilityApril 2010
Image Capture
Sensor TypeFujifilm SuperCCD EXR
1/2" (approx. 0.50 in. diagonal)
12.00 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2664 (10.7 megapixels)
4000 x 2248 (9.0 megapixels)
2816 x 2112 (5.9 megapixels)
2816 x 1864 (5.2 megapixels)
2816 x 1584 (4.5 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
Capture SpeedContinuous: 1.6 frames per second for 5 frames
Image Preview / Review
LCD3.0 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypeFujinon Zoom
10x optical zoom
Image StabilizationYes
Focal Length5.0 - 50.0mm (actual)
27 - 270mm (35mm equivalent)
Aperture Rangef/3.3 / 9 (wide); f/5.6 / 16 (tele) with ND filter
Focusing SystemContrast Detection AF: Multi, Center, Tracking; Continuous AF
Has AF assist lamp
Focusing RangeNormal: 18" - infinity (45 cm - infinity)
Macro: 2.0" - 102" (5 cm - 250 cm)
ISO SensitivityAuto, 100, 200, 400, 800, 1600, 3200*1, 6400*2, 12800*2; AUTO (400), AUTO (800), AUTO (1600) *1 image size [M] or [S], *2 image size [S] only
Shutter Speed8 - 1/2000 second
Exposure ModesAperture, Manual
Metering ModesTTL 256-zone metering
Exposure Compensation+/- 2.0EV in 0.3EV increments
White BalanceImage Sensor - Auto, Fine, Shade, Incandescent light, Fluorescent light 1(Daylight) / 2(Warm White) / 3(Cool White), Underwater, Custom
Internal FlashModes: Auto, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction Auto/Forced Flash/Suppressed Flash/Slow Synchro
Range: ISO 800: Wide: Approx. 30cm - 4.2m / 1.0 ft. - 13.8 ft. Telephoto: Approx. 90cm - 2.4m / 3.0ft. - 7.9 ft.
Scene ModesEXR, Natural Light, Natural Light & with Flash, SP, M; Scene Position: Pro Focus, Pro Low-light, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Underwater, Party, Flower, Text, Dog,Cat
Digital ZoomUp to 4.0x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC including SDHC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherMicro HDMI
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary NP-50
Product Bundle
Battery / Charger1 x Proprietary NP-50 Lithium-ion rech rgeable battery and charger
Flash Memory40.0MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesDual Image Stabilization (CCD-shift, High ISO), EXR Sensor, 720p HD Movies, HDMI Output, Face and Pet Detection, 'Super Intelligent' Flash. Available in black.
More Photos
Fujifilm's FinePix F80EXR digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!

Original Source Press Release:

Fujifilm Launches Long-Zoom Point And Shoot Digital Camera: The Finepix F80EXR

Powerful New Addition to Fujifilm’s Award-Winning F-Series Offers Advanced Capabilities with New Features in a Compact, Affordable, Stylish Package

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced the FinePix F80EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology, available in a point-and-shoot digital camera. Among its many features, the FinePix F80EXR has an impressive Fujinon 10x Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, Face Recognition, Pet Detection and HD movie capture at 720p.

Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thick, the FinePix F80EXR comes in black The FinePix F80 EXR offers several enhancements over its predecessor, the FinePix F70EXR, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of color and design, image quality and capture technology.

“The FinePix F80EXR has the same advanced Fujifilm EXR technology and 10x long-zoom that made the F70EXR so successful,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation, “and takes it to the next level with even more features, such as HD Movie Capture and Face Recognition, for users to achieve outstanding results in virtually any lighting condition.”

Face Recognition
Now, users can register up to eight (8) faces, along with names, birthdays and categories, and the F80EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F80EXR, allowing for significant improvement in image quality against the competition.

Fujifilm’s EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F80EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.

Super Slim 10x Zoom Lens
In conjunction with the Super CCD EXR sensor, the FinePix F80EXR features a Fujinon 10x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F80EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.

HD Movie Capture
With the ability to capture movies in HD quality – 720p HD – the F80EXR also has a mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Pet Detection
For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds*1 Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Tracking Auto Focus
The F80EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

The FinePix F80EXR also offers these additional features:

  • ‘Super Intelligent’ Flash: The FinePix F80EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F80EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

  • Dual Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F80EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

  • 3.0” High-Contrast LCD: The FinePix F80EXR is fitted with a high contrast 230K-pixel 3.0” LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots. The LCD is bright and clear for beautiful rendition of shots in playback.

The FinePix F80EXR will be available in April 2010 at a retail price of $299.95.

  1. AKC and CFA breed percentages based upon Fujifilm research

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Graphic Systems supplies products and services to the printing industry. Motion Picture provides motion picture film. The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services. For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

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