NX10 and DualView TL210 Recognized for First-Class Innovation and Advanced Features

Anaheim, CA (February 20, 2010) – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, is proud to announce that its innovative NX10 and DualView TL210 have each received a 2010 Innovative Digital Product Award from Digital Imaging Marketing Association (DIMA). For 14 straight years, the DIMA Innovative Digital Product Award has been given to products or services displayed at the annual PMA show utilizing new technologies and/or applications that make the product either distinct or the first of its kind. The 2010 Innovative Digital Product awards were presented today at the Photo Marketing Association (PMA) trade show in Anaheim, California.

“We are truly honored to have two of our latest camera models recognized by DIMA for their innovation,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “These prestigious awards are a testament to Samsung’s ongoing dedication to lead the digital imaging industry by developing unique and innovative solutions that meet the evolving needs of today’s consumers.”

NX10
Launched at CES 2010, Samsung’s NX10 marks the introduction of the ‘next generation’ of camera. A mirror-less interchangeable lens digital camera, the NX10 offers the performance and image quality of a DSLR and the portability and ease‑of-use of a compact point-and-shoot. However, unlike other mirror-less interchangeable lens systems on the market today, the Samsung NX10 is the first to utilize an APS-C sized image sensor (CMOS type), providing a larger surface area to gather light and produce higher-quality images. The NX10 utilizes an ultra‑precise Electronic Viewfinder (EVF) and also offers a high-resolution, 3.0” AMOLED display. Consumers will also benefit from the NX10’s fast, DSLR-like auto-focusing speed as well as the ability to record HD video in addition to professional quality digital stills.

Like a DSLR, the NX10 offers users the flexibility of interchangeable lenses and optical image stabilization (lens shift) which drastically enhances their creativity by giving them additional options for optics. At launch, three Samsung NX lenses will be made available to consumers, including a 30mm fixed focus pancake lens, an 18-55mm OIS, and a 50-200mm OIS telephoto.

TL210
Launched at CES 2010, the 12.4 mega-pixel TL210 is the latest addition to Samsung’s award-winning and acclaimed DualView family of compact point-and-shoot cameras. The DualView TL210 offers consumers one of the most revolutionary and most recognizable features in the digital imaging industry. – dual LCD screens. The TL210 features a large three inch LCD screen on the back of the camera, and a 1.5 inch color LCD integrated into the front. With two LCD screens, the TL210 allows consumers to step out from behind the camera and take better self-portraits and group images.

The TL210 offers 720p HD video recording and also has a 27mm-wide angle lens plus 5x optical zoom. This offers a wider shooting range from a shorter distance, allowing the user to capture a full scene without having to step back. The 27mm wide-angle, 5x optical zoom lens is also paired with Samsung’s Advanced Dual Image Stabilization (IS) technology, which allows users to capture sharp, blur-free images.

About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungimaging.com

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

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