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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

SanDisk Ultra® SDXC™ card. PRESS RELEASE: SanDisk Ships Its Highest Capacity SD Card Ever


SanDisk's Highest Capacity SD Card Offers Increased Storage, Ideal for Extended HD Video Recording

Milpitas, Calif., February 22, 2010 - SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk Ultra® SDXC™ card, the company's highest capacity SD™ card ever. With its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.

SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card's exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard)*.

"SDXC is the successor to the popular SDHC card format," said Susan Park, director, retail product marketing, SanDisk. "The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders."

Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk® ImageMate® memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty**. The card is available immediately at www.sandisk.com via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.

About SanDisk
SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.


1 1 gigabyte (GB) = 1 billion bytes.
2 Up to 15 MB/sec read speed; write speed lower. Based on SanDisk internal testing; performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes.
3 1 terabyte (TB) = 1 trillion bytes.
* Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. See www.sandisk.com
** 10 year warranty in regions not recognizing lifetime limited warranty.


(First posted on Monday, February 22, 2010 at 11:27 EST)

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