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Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Pentax W90: Rugged camera will survive even more punishment
By
(Wednesday, February 24, 2010 - 17:00 EST)

In its second post-PMA show announcement, Pentax has unveiled a refreshed version of its previous Optio W80 digital camera with an even more rugged body - the Pentax Optio W90.

The Pentax W90 can be submerged at depths of up to 20 feet for as long as two hours, and is also dustproof, designed to withstand a drop from four feet, and functions in temperatures as low as 14 degrees Fahrenheit.

Compared to its predecessor, the Pentax W90 also has a slightly larger LCD display, three new LEDs that provide light for Macro shots, an HDMI output, and a newly available waterproof infrared remote control. It also adds compatibility with Eye-Fi cards, configured through the camera's own menu system. One other point of note is that the D-LI88 battery pack used by the W90 is a change from the previous camera's D-LI78 cell.

The Pentax Optio W90 goes on sale from April 2010, priced at around $330. More details can be found in our Pentax W90 preview.

Pentax Optio W90
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerPentax
Model NumberNorth America: W90
Dimensions4.2 x 2.3 x 1.0 in.
(107 x 59 x 25 mm)
Weight5.6 oz (159 g)
Planned Price$330
Planned AvailabilityApril 2010
Image Capture
Sensor TypeCCD
1/2.3" (approx. 0.44 in. diagonal)
12.39 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2256 (9.0 megapixels)
3072 x 2304 (7.1 megapixels)
3072 x 1728 (5.3 megapixels)
2592 x 1944 (5.0 megapixels)
2592 x 1464 (3.8 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.0 frames per second
Image Quality3 levels
Image Preview / Review
ViewfinderNo
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom10.0x max
Lens
Lens TypePentax zoom lens, 11 elements in 9 groups, 5 aspherical elements
5x optical zoom
Image StabilizationYes
Focal Length5.0 - 25.0mm (actual)
28 - 140mm (35mm equivalent)
Aperture Range
f/3.5 (wide) / f/5.5 (tele) - ???
Focusing System9-point Contrast Detection with face recognition, spot, pan, and auto tracking modes
Has AF assist lamp
Manual focus possible
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 0.4" - 12" (1 cm - 30 cm)
Exposure
ISO SensitivityAuto (80-1600), Digital SR (80-6400), Manual (80, 100, 200, 400, 800, 1600, 3200, 6400), ISO 3200-6400 5MP or 3.8MP
Shutter Speed4 - 1/1500 second
Exposure ModesProgram
Metering ModesMulti-segment, Center-weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent , Manual
Internal FlashModes: Auto, Flash Off, Flash On, Auto + Redeye, On + Redeye, Soft
Range: 13 ft (wide, auto ISO), 8.2 ft (tele, auto ISO)
Creative
Scene ModesNight Scene, Underwater, Landscape, Flower, Portrait, Digital Microscope (2.1M), Digital Wide (5M), Surf & Snow, Digital SR (ISO 3200-6400 5M or 3.8M), Kids, Pet, Sport, Fireworks, Candlelight, Night Scene Portrait, Text, Food, Digital Panorama (2M per frame), Frame Composite (3M or 2.1M), Report
Digital ZoomUp to 6.25x; Intelligent Zoom up to 31.3x at VGA
Self TimerYes, 2 or 10 seconds
Time LapseYes
Movie FormatAVI (Motion JPEG) with audio
Storage
Recording MediumSD/MMC including SDHC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (Exif 2.2)
Connectivity
VideoHigh definition: Yes (type unspecified)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherHDMI Out (type D)
Power
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary D-LI88
Product Bundle
SoftwareSoftware S-SW102 (CD ROM)
Battery / Charger1 x Proprietary D-LI88 Lithium-ion rechargeable battery and charger
Flash Memory26.7MB Internal
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlYes, Optional IR
NotesWaterproof to 20 feet, Shockproof to 4 feet, Coldproof to sub-freezing temperatures, Dustproof. 720p HD Movies, HDMI Output, Advanced Pixel-Track Shake Reduction, Optional Infrared Remote. Available in Black and Pistachio Green.
More Photos
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio W90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!

Original Source Press Release:

Pentax Introduces Eleventh Generation Waterproof Optio W90 Digital Camera Built For Adventure

Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap And Eye-Fi Connectivity

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

  • Waterproof to 20 feet for reliable underwater photography
  • Shockproof to 4 feet withstanding the rigors of extreme use
  • Coldproof to sub-freezing temperatures for use in wintery, snowy activities
  • 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
  • Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera
  • Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)
  • Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is easy to view in strong light or underwater
  • Capture movies in widescreen 720p HD video at 30 frames per second
  • An HDMI port plays back beautiful high resolution imges and video on HDTVs
  • Advanced Pixel Track Shake Reduction captures blur-free images in any lighting
  • Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory
  • Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes
  • Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting

Priced at $329.95 USD, the PENTAX Optio W90 will ship in April 2010. A waterproof infared remote control (sold separately) for use with the PENTAX Optio W90 and other infrared compatible Optio models will be available at the same time for $29.95 USD. More information is available here: http://www.pentaximaging.com The PENTAX Optio W90 is available for preorder on: www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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