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Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Pentax X90: Even longer-zoom refresh of the Optio X80
(Wednesday, February 24, 2010 - 17:00 EST)

Just a day after the annual PMA show is over, Pentax has unveiled a refreshed version of its previous Optio X70 digital camera with an even more powerful zoom lens - the Pentax Optio X90.

The Pentax X90 has the same generous 26mm wide angle as its predecessor, but the zoom now reaches out a full 26x to a whopping 676mm telephoto. As you'd expect, the Pentax X90 also offers stabilization - specifically, a sensor shift mechanism.

The X90 also adds an HDMI output that wasn't in the previous camera, allowing high-definition viewing of images on the latest displays. It also adds compatibility with Eye-Fi cards, configured through the camera's own menu system. One other point of note is that the D-LI106 battery pack used by the Pentax Optio X90 is a change from the previous camera's D-LI92 cell.

The Pentax Optio X90 goes on sale from April 2010, priced at around $400. More details can be found in our Pentax X90 preview.

Pentax Optio X90
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Camera TypeEVF
Model NumberNorth America: X90
Dimensions4.4 x 3.3 x 4.3 in.
(112 x 84 x 109 mm)
Weight15.1 oz (428 g)
Planned Price$400
Planned AvailabilityApril 2010
Image Capture
Sensor TypeCCD
1/2.33" (approx. 0.43 in. diagonal)
12.70 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2256 (9.0 megapixels)
2992 x 2992 (9.0 megapixels)
3072 x 2304 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 1.1 frames per second
Image Quality3 levels
Image Preview / Review
ViewfinderYes, EVF; 200K dots with diopter control
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom10.0x max
Lens TypePentax; 14 elements in 11 groups with 4 asph. and 3 ED elements
26x optical zoom
Image StabilizationYes
Focal Length4.6 - 119.6mm (actual)
26 - 676mm (35mm equivalent)
Aperture Rangef/2.8 (Wide) - f/5.0 (Tele)
Focusing SystemContrast detect with Face-priority AF; 9-area Auto, 99-area manual select, center
Has AF assist lamp
Focusing RangeNormal: 16" - infinity (40 cm - infinity)
Macro: 0.4" - 12" (1 cm - 30 cm)
ISO SensitivityAuto (80-1600), Digital SR (80-6400*), Manual (80, 100, 200, 400, 800, 1600, 3200*, 6400*) (*3200 and 6400 at 5MP)
Shutter Speed4 - 1/4000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesMulti-segment, Center-weighted, Spot, Spot AF area
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent (W, D, N), Manual
Internal FlashModes: Auto, Flash Off, Flash On, Auto + Redeye, On + Redeye, Slow Sync, Slow Sync + Redeye
Range: 30 ft (wide, auto ISO), 17 ft (tele, auto ISO)
Scene ModesSport, Digital SR, Landscape, Flower, Portrait, Backlight, Half Length Portrait (3M), Night Scene, Night Scene Portrait, Stage Lighting (2M), Surf & Snow, Baby, Kids, Pet, Food, Fireworks, Frame Composite (3M), Party, Museum, Sunset, Digital Wide (5M), Digital Panorama (2M per frame)
Digital ZoomUp to 6.25x; Intelligent Zoom up to 162.5x at VGA
Self TimerYes, 10 or 2 seconds
Time LapseYes
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC including SDHC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherHDMI Out (type D)
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary D-LI106
Product Bundle
SoftwareSoftware CD-ROM S-SW87
Battery / Charger1 x Proprietary D-LI106 Lithium-ion rechargeable battery and charger
Flash Memory31.2MB Internal
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesSensor-shift Shake Reduction, 720p HD Movies, HDMI Output, Continuous Mode up to 11 fps at 5MP.
More Photos
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!
Pentax's Optio X90 digital camera. Photo provided by Pentax Imaging Co. Click for a bigger picture!

Original Source Press Release:

Pentax Introduces X90 Megazoom Digital Camera

GOLDEN, CO. (February 24, 2010)…PENTAX Imaging Company announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far.

Other important features of the PENTAX X90 include:

  • 12.1 megapixel sensor, ideal for large prints or cropping flexibility
  • 2.7 inch LCD with anti-reflection coating or electronic viewfinder with new diopter adjustment for composing and playback of images and video
  • Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)
  • HDMI port plays back beautiful high resolution images and video on HDTVs
  • A perfect blend of digital compact and SLR technology including powerful automatic operation or creative manual and priority modes
  • Triple Shake Reduction technology includes a high quality mechanical sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and Movie SR
  • High speed continuous shooting up to 11 frames per second
  • Fast Face Detection technology quickly finds up to 32 faces
  • Powerful, lightweight Lithium Ion battery and improved power efficiency

Priced at $399.95 USD, the PENTAX X90 will ship in April 2010. More information is available here: http://www.pentaximaging.com The PENTAX Optio X90 is available for preorder on: www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.


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