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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Aptus II 10R camera back, showing the internally rotating sensor. Photo provided by Leaf Imaging Ltd. PRESS RELEASE: Leaf Intros the Leaf Aptus-II 10R with Exclusive Internal Rotating Sensor

Lets pros quickly shift orientation, and hold camera position

TEL AVIV, March 31, 2010 – Leaf Imaging today announced the availability of the Leaf Aptus-II 10R digital camera back, with internal rotating sensor, for medium and large format photographers who often need to change orientation during a shoot. The Leaf Aptus-II 10R is available for a variety of medium and large format cameras, and is best suited for architecture, landscape, portrait and product advertising.

The Leaf Aptus-II 10R’s internally rotating sensor allows photographers to keep their camera upright, while quickly shifting orientation, without removing, shutting down or turning the camera back -- saving time, preventing sensor exposure to the elements, and avoiding other issues related to digital back removal and rotation.

The Leaf Aptus-II 10R 56 megapixel sensor is 56x36 mm in dimensions, and can capture the full width of medium format capture area for either landscape or portrait setups. Whether shooting handheld or with the camera mounted on a tripod, there is now no need to remove the back to change the camera orientation. This lets medium format and large format shooters hold the camera and shoot without interruption, making portraiture shooting smoother and faster.

“Leaf is delivering a top-of-the-line back with a 56MP sensor featuring an internal rotation solution that addresses issues familiar to medium and large-format photographers,” said Ziv Argov, Director of Marketing, Leaf Imaging, Ltd. “For example, rotating the sensor internally eliminates the need for an adapter plate which increases the risk of misalignment, which today is more critical with higher sensor resolutions. This is the best possible solution for pros -- offering them the freedom to focus on photographic creativity.”

Like the Leaf Aptus-II 10, this system offers superior image quality:

Specifications highlights
CCD: 56 x 36mm, 56 MP
Largest file size: 345 MB 16 bit TIFF
ISO: 80-800
Capture rate: 1 sec/frame

Cameras supported
Hasselblad V series (not including 200 and 2000 versions)
Medium format cameras with adapter: Mamiya RZ67, RZ67 Pro II, RZ Pro IId, RB67, Fuji GX680II, GX680III, Bronica SQA/SQAi
View cameras: Alpa, Arca-Swiss, Cambo, Horseman, Linhof, Sinar, Toyo, Rollei X-Act2 and others via Leaf Graflok or third-party adapters

The Aptus II 10R camera back in use. Photo provided by Leaf Imaging Ltd. Click for a bigger picture!

The Aptus II 10R camera back in use.
Photo provided by Leaf Imaging Ltd.

Leaf Aptus-II Product Family
The Leaf Aptus-II series of digital backs offers professional photographers the speed, image quality and flexibility to allow their work to keep pace with their imaginations. Designed to support photographers wherever they are shooting, Leaf Aptus-II series backs offer the largest display, 3.5” (6x7 cm), and only touch screen display controls in the medium format market.

Pricing and Availability
The Leaf Aptus-II 10R camera back is priced at €24,995 euro and is now available for orders. All equipment can be ordered now from Leaf Partners (for the Leaf Partner nearest you, please see: http://www.leaf-photography.com/findaleaf_nam.asp).

The Leaf Aptus-II 10R digital back ships with both Leaf Capture v.11 and Capture One v.5.1 workflow software.

About Leaf Imaging
Leaf Imaging has been a pioneer in professional digital photography. In 1992, Leaf introduced the world’s first commercial digital camera back. Today, the Leaf Aptus-II digital backs are the choice of leading photographers. Leaf is dedicated to improving the quality of its products, technologies and services to support the advancement of professional digital photography. Leaf Imaging is a Phase One company.

For more information, visit the Leaf website at http://www.leaf-photography.com. You can also follow Leaf on http://twitter.com/leafimaging.

All brand or product names are trademarks or registered trademarks of their respective holders.

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The Aptus II 10R camera back, showing the internally rotating sensor. Photo provided by Leaf Imaging Ltd.

The Aptus II 10R camera back, showing the internally rotating sensor.
Photo provided by Leaf Imaging Ltd.

(First posted on Wednesday, March 31, 2010 at 15:53 EDT)

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