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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Hoya HRT Circular Polarizer


THK Photo Product, Inc announces the new HOYA HRT circular polarizer filter.

This filter uses a newly developed High-Rate Transparency film that passes more visible light through the filter while still filtering the same amount of polarized light. The HOYA HRT circular polarizer filter transmits as much as 25% more light through the polarizing film giving the photographer about 1/3 stop more light than a standard circular polarizer. This new polarizing film is also used in the latest HD LCD TVs.

The glass of the HOYA HRT filter also has UV absorbing properties making the HRT a combination UV/circular polarizing filter.

The most common use for a circular polarizer filter is to darken bright blue skies in outdoor photography, but they also can reduce or eliminate reflections from non-metallic surfaces such as glass and water. By rotating the outer ring of the filter the change of effect can be seen by looking though the filter or through the viewfinder if it is mounted on a camera.

HOYA is the world's largest optical glass manufacture, making glass to spec for almost every camera and lens manufacturer. HOYA is also the world's largest filter manufacture.

The Hoya HRT circular polarizer. Photo provided by THK Photo Product Inc.


The Hoya HRT circular polarizer.
Photo provided by THK Photo Product Inc.
Specifications
Size Availability: 49 ~ 82mm
Polarizing film: New High-Rate Transparency Film
Coatings: None

THK Photo Products, Inc. is the U. S. distributor for Tokina lenses, Hoya filters, Kenko photo accessories and SLIK camera support systems. THK provides marketing, sales, distribution, and technical/consumer service and support. THK is located in Long Beach, CA and on the Web at www.thkphoto.com.

Packaging for the Hoya HRT circular polarizer. Photo provided by THK Photo Product Inc.


Packaging for the Hoya HRT circular polarizer.
Photo provided by THK Photo Product Inc.


(First posted on Wednesday, April 7, 2010 at 21:27 EDT)

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