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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ArcSoft's logo. Click to visit the ArcSoft website! PRESS RELEASE: ArcSoft Launches Pet Detection Technology — Automatically Detects Dogs’ and Cats’ Faces on Capture Devices


Pet Detection Technology Demonstrated at ESEC 2010 in Japan

TOKYO--(BUSINESS WIRE)--ArcSoft, Inc., the world-leading multimedia software provider, launched today the new embedded technology for capture devices — Pet Detection.

The Pet Detection engine enables imaging devices to locate and center on a dog's or cat’s face, automatically and accurately. Through this amazing technology, auto focus, auto exposure, and auto white balance can be applied to the image.

Pet Detection key features:

  • Supports multi-face tracking and detection

  • Supports multi-angle tracking

  • Detects and locks in new faces

  • Robustly detects different postures and expressions on photos taken under various lighting conditions

“Pets are one of the most popular and yet challenging subject when taking photos,” said Sean Bi, ArcSoft’s Vice President and General Manager of APAC. “The possible applications Pet Detection brings to capture devices makes it so much easier for pet lovers to take pictures of their loved ones.”

From May 12th to 14th, 2010, ArcSoft will be showcasing Pet Detection technology at the 2010 ESEC in Tokyo Big Sight, Tokyo, Japan. We would like to invite you to visit ArcSoft at booth East 30-12 to experience it yourself.

For business inquiries, please go to www.arcsoft.com/intouch/esec10OEM. For information on other cutting-edge multimedia software solutions for desktop and embedded platforms, visit www.arcsoft.com.

About ArcSoft
ArcSoft, Inc. is an industry-leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM companies, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

©2010. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.


(First posted on Wednesday, May 12, 2010 at 13:46 EDT)

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