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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Canon's logo. Click here to visit the Canon website! PRESS RELEASE: Canon U.S.A. Congratulates "House" On Completing The First Network Television Episode Shot On A Canon DSLR


The Season Finale of HOUSE was shot entirely on the Canon EOS 5D Mark II and Canon EF lenses

LAKE SUCCESS, N.Y., May 17, 2010 – Canon U.S.A., Inc., a leader in digital imaging, would like to congratulate the cast and crew from the hit series HOUSE on filming the entire season finale episode on the Canon EOS 5D Mark II. This crowning achievement marks the first network television prime time drama episode to be shot entirely on a Digital SLR camera, making it an industry-first.

In addition to shooting the episode on the Canon EOS 5D Mark II, Canon EF lenses were used for a complete Canon workflow for image capture. Recording every second of footage to compact flash cards, the crew for HOUSE took full advantage of a completely digital workflow and was able to complete filming the entire episode in just 10 days.

"We take great pleasure in congratulating the cast and crew of HOUSE on completing the first network television episode to be completely shot on a DSLR camera," stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A., "This milestone marks a paradigm shift in the way professional cinematographers and filmmakers capture HD video."

The season finale airs tonight, Monday, May 17 (8:00-9:01 PM ET/PT) on FOX. Canon encourages everyone to tune in tonight and watch. For more information on HOUSE, please visit www.fox.com/house.

HOUSE is produced by Universal Media Studios in association with Heel and Toe Films, Shore Z Productions and Bad Hat Harry Productions.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy ofKyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.


(First posted on Monday, May 17, 2010 at 11:25 EDT)

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