PRESS RELEASE: Red Giant Software Ships Magic Bullet Grinder
Convert DSLR Video to Edit-Friendly Formats, Add Timecode, and Generate Proxies
San Francisco, CA, June 1, 2010 – Red Giant Software introduced Magic Bullet Grinder, a new tool that converts DSLR video to edit-friendly formats for smooth playback and faster rendering. With Magic Bullet Grinder, Final Cut Pro users now have a fast way to get DSLR footage from video-capable Canon DSLR cameras into their timeline for editing, add timecode, and generate proxies, all in a single, time-saving pass. Batch processing and multi-threading mean fast, painless conversion – and editing can start even while shooting on location.
“Magic Bullet Grinder is one of those products that users like me have been waiting to come on the market. Magic Bullet Grinder eats up your footage and spits it out into a usable Codec so fast that it has changed the way I work. While there are products that do similar things, the speed and simplicity of Magic Bullet Grinder along with the ability to create proxies at the same time is ideal for me as a professional. I wouldn't hesitate to recommend it,” said Philip Bloom, Filmmaker.
“Not everyone has the time or inclination to get to grips with the finer points of compression settings. Magic Bullet Grinder solves that dilemma by doing all the thinking for you, providing a simple choice of file formats from a couple of drop down menus. This means that editors have more time to concentrate on what they do best... slicing up clips on the timeline,” said Simon Walker, Apple Certified Master Trainer for Final Cut Studio.
Easy Conversion: Magic Bullet Grinder supports all video-capable Canon DSLRs, with more formats coming soon. Converts to ProRes, Standard, ProRes Proxy, and PhotoJPEG formats, complete with a timecode track.
Fast Speed: Batch processing features and support for multi-threaded systems ensure fast, glitch-free operation. Got 8 cores? Convert 8 files at once.
Essential Productivity Features: Adds file names and timecode info directly to proxies, and converts 30p and 60p media for quick and dirty 24p slow-motion effects. Use Magic Bullet Grinder to generate lower-resolution proxies for easy laptop editing, and swap in full-res versions for final mastering.
Pricing and Availability
Magic Bullet Grinder is available now for $49 USD.
About Red Giant Software
Founded in 2002, Red Giant Software LLC, publishes and develops iPhone apps and software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run in Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, The Mummy 3, and Grindhouse and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.
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(First posted on Tuesday, June 1, 2010 at 17:33 EDT)