PRESS RELEASE: Nikon Joins 2010 MTV Movie Awards Live From The Red Carpet For Second Year As The Official Camera Sponsor
Nikon and Miranda Cosgrove to Give Viewers Exclusive Access to A-List Award Show Action, including Celebrity Photo and Video Gallery
MELVILLE, NY (June 3, 2010) – Nikon, the Official Camera Sponsor of the 2010 MTV Movie Awards, will take viewers up close and personal through exclusive pre-show, red carpet and online content featuring “iCarly” actress Miranda Cosgrove.
New this year, celebrities and award nominees can capture their experiences through two standalone multimedia booths, powered by Nikon digital cameras, revealing the most memorable style and stardom moments live from the red carpet. These images and videos will be unveiled throughout the broadcast on Nikon’s Facebook Fan Page and will appear online in a Nikon Digital Flipbook on MTV.com, offering viewers at home the opportunity to follow the action.
Following the success of Nikon’s presence at the 2009 MTV Movie Awards, the digital imaging leader will partner with actress Miranda Cosgrove, who will use a Nikon COOLPIX S8000 to capture photos and videos of her 2010 MTV experience as a first-time Movie Awards presenter as it unfolds. Miranda’s entire documented experience will be showcased on MTV.com. The sponsorship includes three 30-second television segments, scheduled to air on June 5 and June 6, in which Miranda meets up with MTV News to give the inside scoop on her debut at the MTV Movie Awards. The 2010 MTV Movie Awards will air on June 6 at 9 p.m. EST.
“Nikon is excited to once again be a part of the 2010 MTV Movie Awards, where entertainment, fashion and the excitement of sharing photos and videos come together,” said Lisa Baxt, senior manager, Communications, Nikon Inc. “Many fans use our stylish COOLPIX and versatile D-SLR cameras to shoot photos and HD videos, and we embraced the opportunity to help capture their favorite celebrities at the MTV Movie Awards.”
Two multimedia stations located at the center of the red carpet will feature Nikon D90 digital SLR cameras for attendees to showcase their creativity and personalities by taking a still photo or recording an HD-video shoutout to the fans at home. People can view the photos and videos as a fan of the Nikon Facebook Fan Page at www.facebook.com/nikon.
Additionally, Nikon’s commercials starring Ashton Kutcher will air throughout the 2010 MTV Movie Awards broadcast.
For more information about Nikon and the 2010 MTV Movie Awards, please visit www.mtv.com. For more information about Nikon and its line of imaging products, please visit http://press.nikonusa.com.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
(First posted on Thursday, June 3, 2010 at 15:53 EDT)