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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

The Panasonic LUMIX FX75 digital camera. Photo provided by Panasonic Consumer Electronics Co. PRESS RELEASE: Panasonic Announces Pricing For Lumix Fx75 Digital Camera, An Ultra-slim Model With Big Features

New Panasonic LUMIX FX75 digital camera, with 24mm ultra-wide-angle and F2.2 Leica lens, also shoots HD video and will be available in mid-July

SECAUCUS, NJ (June 8, 2010) –Panasonic today announces pricing for the recently-introduced Panasonic LUMIX FX75, a new super-slim digital camera that features a 24mm ultra-wide-angle F2.2 LEICA DC VARIO-SUMMICRON lens. The FX75 will be available in mid-July 2010 in black and silver models for a suggested retail price of $299.95.

The new Panasonic LUMIX DMC-FX75 has a 5x optical zoom and can record High Definition video in the AVCHD Lite format. The stylish LUMIX FX75, a 14.1-megapixel digital camera is one of Panasonic’s high-performing hybrid models, and using the AVCHD Lite format, allows almost double the recording time in HD quality compared with the conventional Motion JPEG format. To complement the high-quality video, the LUMIX FX75 also features Dolby Digital Creator to record high quality audio. For those users who are recording HD video to view on a computer screen, they also have the option to record in Motion JPEG, as well as WVGA (848x480) and VGA (640x480).

The LUMIX FX75 adopts full touch-screen operation, which allows for Auto Focus (AF) to quickly be set to the subject by simply touching the large 3.0-inch 230,000-dot LCD. Also, the user can click onto a subject with a single touch, and the FX75 then tracks the subject with the AF tracking feature – even when moving. The touch-screen operation is fluid and smooth – whether in record or playback mode. While recording, once the frame is composed, users can simply touch the area they want focused before pressing the shutter button. In playback mode, users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book.

For more information on the Panasonic LUMIX FX75 digital camera and the complete LUMIX line, please visit: www.panasonic.com/lumix.

The Panasonic LUMIX FX75 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

The Panasonic LUMIX FX75 digital camera.
Photo provided by Panasonic Consumer Electronics Co.

*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
*Dolby and the double-D symbol are trademarks of Dolby Laboratories.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

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(First posted on Tuesday, June 8, 2010 at 14:52 EDT)

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