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Panasonic's Lumix DMC-TS10 digital camera. Photo provided by Panasonic Consumer Electronics Co. Panasonic announces Lumix TS10
(Wednesday, July 21, 2010 - 02:01 EDT)

Panasonic has today unveiled its Lumix DMC-TS10, a rugged shockproof, freezeproof, waterproof and dustproof digital camera.

The TS10 can survive a drop from 5 feet, is dustproof, waterproof to ten feet, freezeproof to 14°F, and has a fourteen megapixel image sensor coupled to a Lumix DC Vario branded 4x optical zoom lens with a rather tight 35mm wide angle. The Panasonic TS10's lens has a maximum aperture of f/3.5 - 5.9 across the zoom range. There's no optical viewfinder, with the Panasonic DMC-TS10 instead opting solely for a 2.7" LCD display.

As well as JPEG still images, the Panasonic Lumix TS10 can capture 720p high definition movies using QuickTime Motion JPEG compression. The Lumix TS10 stores its images and movies on Secure Digital or MultiMediaCards, including the newer SDHC and SDXC types, as well as in 40MB of built-in memory. Connectivity includes USB 2.0 Full-Speed (aka USB 1.1), and NTSC / PAL video (NTSC only in North America). Power comes from the Lumix DMC-TS10's proprietary Lithium Ion battery pack with ID-Security feature.

Pricing for the Panasonic Lumix DMC-TS10 is set at about US$250, and the camera will ship from mid-September 2010. Four DMC-TS10 body colors will be available - blue, red, black and silver.

Our Panasonic TS10 preview contains more details on this camera.

Panasonic Lumix DMC-TS10
Panasonic's Lumix DMC-TS10 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Camera TypeCompact
Model NumberNorth America: DMC-TS10
Dimensions3.9 x 2.5 x 0.9 in.
(100 x 64 x 22 mm)
Weight6.1 oz (172 g)
Planned AvailabilityAugust 2010
Image Capture
Sensor TypeCCD
1/2.33" (approx. 0.43 in. diagonal)
14.50 megapixels (total)
14.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4320 x 3240 (14.0 megapixels)
3648 x 2736 (10.0 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
640 x 480 (0.3 megapixels)
4320 x 2880 (12.4 megapixels)
4320 x 2432 (10.5 megapixels)
8.9 megapixels
6.3 megapixels
4.4 megapixels
2.8 megapixels
0.3 megapixels
10.5 megapixels
7.5 megapixels
5.3 megapixels
3.7 megapixels
Capture SpeedContinuous: 1.5 frames per second for 5 frames
Image Quality2 levels
Image Preview / Review
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom16.0x max
Lens TypeLUMIX DC VARIO, 11 elements in 10 groups, 4 Asph. and 1 ED elements
4x optical zoom
Image StabilizationYes
Focal Length6.3 - 25.2mm (actual)
35 - 140mm (35mm equivalent)
Aperture Rangef/3.5 - 5.6 (wide) / f/5.9 - 7.1 (tele)
Focusing SystemContrast Detect: Face / 9 pt/ 1pt
Has AF assist lamp
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 4.1" - 4,082" (10 cm - 10,000 cm)
ISO Sensitivity iISO, High Sensitivity Auto (1600-6400), 80, 100, 200, 400, 800, 1600
Shutter Speed60 - 1/1600 second
Exposure ModesProgram
Metering ModesIntelligent Multiple
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Shade, Halogen, White Set
Internal FlashModes: Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
Range: 0.3 - 4.9m (Wide/ISO Auto), 0.5 - 2.9m (Tele/ISO Auto)
Scene ModesPortrait, Soft Skin, Transform, Self-Portrait, Scenery, Sports, Night Portrait, Night Scenery, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst, Flash Burst, Starry Sky, Fireworks, Beach & Surf, Snow, Aerial photo, Film Grain, Photo Frame
Digital ZoomUp to 4x ( Max. 16x combined with Optical Zoom without Extra Optical Zoom )
Self TimerYes, 2, 10 seconds
Movie FormatQT Motion JPEG with audio
Recording MediumSD/MMC including SDHC, SDXC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.3)
ComputerUSB 2.0 Full (LOW) Speed
OtherDC Input
Battery Type3.7V, 695mAh Lithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwarePHOTOfunSTUDIO 5.0 Edition
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Fl sh Memory40.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesMega OIS, 720p movies, waterproof (3m/10ft), shockproof (1.5m/5ft), freezeproof (-10C/14F), dustproof.
More Photos
Panasonic's Lumix DMC-TS10 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

Original Source Press Release:

New Panasonic Lumix TS10 Brings An Affordable Price For A Ruggedized Digital Camera

LUMIX TS10 is Waterproof, Freezeproof Shockproof and Dustproof*1
Ideal for Active Use

SECAUCUS, NJ (July 21, 2010) – Panasonic today introduced the new LUMIX DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel LUMIX TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F*1. For even further protection, the LUMIX TS10 comes with a silicone jacket to help prevent scratches.

“Rugged digital cameras are a growing category, and the Panasonic LUMIX TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new LUMIX TS10 is also our most affordable rugged model and extremely easy-to-use – making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera.”

Panasonic's popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The LUMIX TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset – that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

The LUMIX TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Panasonic LUMIX TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95. For more information on Panasonic LUMIX digital cameras, please visit: http://www.panasonic.com/lumix.

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