Canon Promotional Night at Yankee Stadium Showcases How Digital Photos Can Be An Effective Tool In Helping To Locate Missing Children

BRONX, N.Y., July 22, 2010 – Tonight, Canon U.S.A., Inc., TheNational Center for Missing & Exploited Children® (NCMEC) and the New York Yankees once again take the field to help raise greater awareness of issues related to locating missing children at Canon’s seventh annual promotional night at Yankee Stadium, when the Yankees take on the Kansas City Royals.

During a pre-game ceremony, Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A., will present John Walsh, co-founder of NCMEC and host of the television series "America’s Most Wanted," with a $442,300 check, representing the cumulative value of donations by Canon USA in 2010.

"Canon’s long-standing commitment to protecting children and building a better world is reflected in our corporate philosophy, kyosei – all people, regardless of race, religion, or culture, harmoniously living and working together into the future," said Joe Adachi, president and chief executive officer, Canon U.S.A. "We are extremely proud that Canon has worked with NCMEC and the New York Yankees to bring into focus the many ways digital cameras, printers and photos can play a significant role in helping to locate missing children. To date, 545 missing children featured in Canon4Kids PSAs have been recovered.”

For more than a decade, Canon U.S.A. and NCMEC have partnered to educate the public about the growing issue of missing and exploited children. The Canon4Kids program, sponsored by Canon U.S.A. and NCMEC, raises public awareness about child abduction, exploitation and the power of photos to keep children safer. The program’s website educates parents and guardians on how to take and maintain updated photos of their children and offers an Emergency Action Plan for parents who believe their child may be missing. In addition, the Canon4Kids program promotes child safety and awareness through various public service announcements and public events which feature photos of missing children, parental safety tips, as well as the NCMEC hotline (1.800.THE.LOST).

“When searching for a missing child a good, current photograph can be the single most important tool,” said Ernie Allen, president and CEO of NCMEC. “We are extremely grateful that Canon is working so closely with us and supporting our efforts anyway they can by providing vital technology to many police departments across America. Together, we are saving lives, keeping children safer and reuniting families.”

As part of the Canon4Kids program, more than 1,925 pieces of donated Canon equipment (digital cameras, fax-phones, printers and scanners) have been distributed to law enforcement agencies in all 50 states and Puerto Rico. The program also includes the placement of public service announcements with photographs of missing children in newspapers and magazines across the country to help in the recovery process.

About the National Center for Missing & Exploited Children®
The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization. Since it was established by Congress in 1984, the organization has operated the toll-free 24-hour national missing children’s hotline which has handled more than 2,475,300 calls. It has assisted law enforcement in the recovery of more than 151,300 children. The organization’s CyberTipline has handled more than 918,230 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 35,420,600 pornography images and videos. The organization works in cooperation with the U.S. Department of Justice’s office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.

About Canon’s Sponsorship of the New York Yankees
Canon U.S.A., Inc. has been a sponsor of the New York Yankees since 2000. In 2004, Canon increased its exposure at Yankee Stadium with an outfield wall sign located in left field outfield wall, further enhancing its brand presence for millions of fans. In addition, Canon continues to receive exposure on rotating signage behind home plate during each game and hosts a promotional night each season at Yankee Stadium. Canon's sponsorship also includes the designation as "Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees."

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

# # #

†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.