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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Autodesk's logo. Click here to visit the Autodesk website! PRESS RELEASE: Easily Create 3D Models from Photographs with Autodesk’s Project Photofly


Project Photofly Brings Automatic Calibration to Image-Based Modeling

(BUSINESS WIRE) -- Autodesk, Inc., a leader in 2D and 3D design, engineering and entertainment software, announces the availability of Project Photofly, a technology preview of a web service that allows users to easily create 3D models from photographs using the cloud. Project Photofly is currently available for free* on Autodesk Labs.

“Reality capture gives designers and engineers the ability to better measure, analyze, document and plan for projects.”

What Are the Benefits: The Autodesk Project Photofly technology preview enables architecture, design, media & entertainment and manufacturing firms to easily create 3D models from a series of photographs.

Photofly breaks the barrier to entry to image-based modeling because of its automatic calibration process. The manual calibration of photographs enabled by other technologies is complex and requires a strong expertise to get a good result. Project Photofly utilizes an automatic calibration engine, called “Camera Factory,” which is made available as a web service through a Windows-based client called “Photo Scene Editor.” Customers connect to the Camera Factory through the Photo Scene Editor, and then use their favorite Autodesk 3D modeling software (AutoCAD, Autodesk Revit, Autodesk 3ds Max, etc.) to consume the data in DWG format to model on top of the images.

Have fun and create a 3D model of yourself using Autodesk Project Photofly. Screenshot and caption provided by Autodesk Inc. Click for a bigger picture!


Have fun and create a 3D model of yourself using Autodesk Project Photofly.
Screenshot and caption provided by Autodesk Inc.

“Project Photofly brings the possibility of reality capture to designers, creative artists and engineers who didn’t have the resources or expertise for image-based modeling, and expedites the process for those who are used to spending endless hours manually stitching together images to create a 3D model,” said Brian Mathews, vice president of Autodesk Labs. “Reality capture gives designers and engineers the ability to better measure, analyze, document and plan for projects.”

When: General information about Project Photofly is available immediately at: http://labs.autodesk.com/technologies/photofly. The Photo Scene Editor is immediately available for download at http://labs.autodesk.com/utilities/photo_scene_editor/.

Where is it Available: Available as a free technology preview on Autodesk Labs.

Watch a video of Autodesk Project Photofly: http://www.youtube.com/watch?v=2Y13ZB43RE8

Use Autodesk Project Photofly at the start of building remodeling projects. Screenshot and caption provided by Autodesk Inc. Click for a bigger picture!


Use Autodesk Project Photofly at the start of building remodeling projects.
Screenshot and caption provided by Autodesk Inc.

Autodesk, Inc., is a world leader in 2D and 3D design, engineering and entertainment software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software to help customers experience their ideas digitally before they are built. Fortune 100 companies -- as well as the last 15 Academy Award winners for Best Visual Effects -- use Autodesk software tools to design, visualize and simulate their ideas to save time and money, enhance quality and foster innovation for competitive advantage. For additional information about Autodesk, visit www.autodesk.com.

To read more news and information about Autodesk, visit the Autodesk News Room.

*Free products and services are subject to the terms of use that accompany them.

Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2010 Autodesk, Inc. All rights reserved.


(First posted on Monday, August 9, 2010 at 15:28 EDT)

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