PRESS RELEASE: hipix™- Radically Reduces Still Image Size with New Compression Technology for Web, Social Networks, Digital Cameras and Cellular Devices
- hipix™ for mobile and PC environments signals new era in image transfer -
LONDON -- (BUSINESS WIRE) -- Human Monitoring Ltd today announced the global availability of its new hipix™ still image compression technology. hipix™ enables users to send (and store) high resolution images at between 15% and 50% of the size of normal compressed (jpeg) files! hipix™ works on Windows, Linux, Mac and the Android mobile platforms.
Unlike Microsoft’s JPEG-XR and the recently announced Google WebP format, hipix™ is designed to answer the market needs from cameras to web applications and mobile phones. hipix™ is unlimited in resolution, supports higher quality 422 color format than WebP, and allows importing and exporting of EXIF data and even audio! HM preferred implementing hipix™ using H.264 due to its superior tools, although the patent pending technology covers any inter-intra coding scheme including VP8 and VC1.
For mobile users this means, for example, that a typical handset’s 8MP 3MB jpeg file will be transcoded to a high quality hipix image resulting in a sub 1MB file.
To view hipix images, on a computer or mobile, users must initially download a viewer, and to create or convert images to the hipix format users need the hipix“Wiz” application. Both are currently free to download for a limited time.
Currently, hipix supports Android (1.6+) mobile phones including those from HTC and the Sony Ericsson Xperia X10 and works on Windows, Linux and MAC operating systems. Human Monitoring, the company behind hipix, plans to make hipix available for the iPhone/iPad , RIM and Meego shortly.
Human Monitoring’s hipix™ patent pending technology utilises the existing h.264 video Codec to achieve two to seven times more effective still image compression compared to JPEG images. The utilization of the deployed hardware support of H.264 is what differentiate hipix™ from any new compression scheme like JPEG-XR and WebP. By using existing and popular codecs there is no need for new hardware. hipix™ images can be converted back to JPEG and be used as a highly efficient “Photo Zip” format.
Consumers: using minimal bandwidth, users can email or send large images via mms with no degradation to the image quality. So, an 8 mega pixel picture taken on a mobile phone can be sent and received as an 8 mega pixel picture (but still only as <300KB file for MMS)
Mobile operators: facing increasing demand on their networks can promote and push
Publishers: can store and reproduce high quality images at a fraction of the previous requirement, saving money.
Photographers: save up to 85% of the image size and keep the original quality and resolution!
hipix is available now and for a limited period is free.
See hipix in action
A video demo of hipix™ for pc is available here
A video demo of hipix™ for Android is available here
(First posted on Monday, October 11, 2010 at 15:17 EDT)