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Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Panasonic Lumix TS3: Rugged digicam becomes location-aware
(Tuesday, January 25, 2011 - 00:00 EST)

Panasonic has today unveiled its Lumix DMC-TS3, a rugged shockproof, waterproof and dustproof digital camera that follows on from last year's TS2 model.

Like that of its predecessor, the TS3 has an extremely rugged body, designed to survive a drop from two meters. It's also still dustproof, and the waterproofing has been upgraded by another two meters, allowing use at a depth of twelve meters. The Panasonic TS3 now includes a wide range of sensors enabling geotagging and more -- a built in GPS receiver, compass, altimeter, and barometer. Images are now captured by the combination of a twelve megapixel image sensor and a Leica branded 4.6x optical zoom lens with a useful 28mm wide angle. There's no optical viewfinder, with the Panasonic DMC-TS3 still opting solely for a 2.7" LCD display.

As well as JPEG still images, the Panasonic Lumix TS3 can capture high definition movies using either AVCHD Lite or QuickTime Motion JPEG compression, but the resolution has been upgraded from 720p to 1,080i. The Lumix TS3 stores its images and movies on Secure Digital or MultiMediaCards, including the newer SDHC and SDXC types, as well as in a somewhat less generous 19MB of built-in memory. Connectivity includes USB 2.0 High-Speed, NTSC standard-def video, and high-definition micro HDMI. Power comes from the Panasonic TS3's proprietary Lithium Ion battery pack with ID-Security feature.

Pricing and availability for the Panasonic Lumix DMC-TS3 will be announced thirty days before the camera reaches market. Four DMC-TS3 body colors will be available - silver, red, orange, or blue. For more details, read our Panasonic TS3 preview.

Panasonic Lumix DMC-TS3
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Camera TypeCompact
Model NumberNorth America: DMC-TS3
Dimensions4.1 x 2.5 x 1.0 in.
(104 x 64 x 27 mm)
Weight6.9 oz (197 g)
Planned AvailabilityMarch 2011
Image Capture
Sensor TypeCCD
1/2.33" (approx. 0.43 in. diagonal)
12.50 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2672 (10.7 megapixels)
4000 x 2248 (9.0 megapixels)
3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1814 (5.9 megapixels)
2560 x 1920 (4.9 megapixels)
2560 x 1712 (4.4 megapixels)
2560 x 1440 (3.7 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 3.7 frames per second for 7 frames
Image Preview / Review
LCD2.7 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens TypeLEICA DC VARIO-ELMAR; 10 elements in 8 groups, 5 Aspherical, 1 ED
4.6x optical zoom
Image StabilizationYes
Focal Length4.9 - 22.8mm (actual)
28 - 128mm (35mm equivalent)
Aperture Rangef/3.3 - 10(W) / f/5.9 - 18(T)
Focusing SystemContrast Detect:Face, AF Tracking, 23pt, 1pt, Spot
Has AF assist lamp
Focusing RangeNormal: 12" - infinity (30 cm - infinity)
Macro: 2.0" - 4,082" (5 cm - 10,000 cm)
ISO SensitivityAuto, iISO, 100, 200, 400, 00, 1600; High Sensitivity mode (ISO 1600-6400)
Shutter Speed60 - 1/1300 second
Exposure ModesProgram
Metering ModesIntelligent Multiple
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Shade, Incandescent, White Set
Internal FlashModes: Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
Range: 0.3 - 5.6m (Wide/ISO Auto), 0.3 - 3.1m (Tele/ISO Auto)
Scene ModesSports, Snow, Beach&Snorkeling, Under Water, SCN , 3D Photo; Portrait, Soft Skin, Transform, Self-Portrait, Scenery, Panorama Assist, Night Portrait, Night Scenery, Handheld Night Shot, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst (Image priority, Speed priority), Flash Burst, Starry Sky, Fireworks, Aerial, Pinhole, Film Grain, High Dynamic (standard/ art/ B&W), Photoframe
Digital ZoomUp to 4x ( Max. 18.4 x combined with Optical Zoom without Extra Optical Zoom )
Self TimerYes, 2 or 10 seconds
Movie FormatAVCHD, QuickTime Motion JPEG with audio
Recording MediumSD/MMC including SDHC, SDXC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF v2.3), MPO
VideoHigh definition: Yes (HDMI)
Standard definition: Yes
ComputerUSB 2.0 High Speed
OtherMicro HDMI, DC Input
Battery Type3.6V, 940mAh Lithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwarePHOTOfunSTUDIO 6.1 HD Lite Edition, QuickTime, Adobe Reader, Super LoiLoScope ( trial version)
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Flash Memory19.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesMega OIS Image Stabilization, Waterproof (40 feet), Shockproof (6.6 feet), Freezproof (14 degrees F), Dustproof, 1080i and 720p HD Movies, 3D Photos; Built-in GPS, altimeter, barometer, and compass. Available in red, orange, silver, and blue
More Photos
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!
Panasonic's DMC-TS3 digital camera. Photo provided by Panasonic Consumer Electronics Co. Click for a bigger picture!

Original Source Press Release:

Panasonic's Newest Rugged Lumix Digital Camera, Complete With GPS & Compass Is Perfect For Capturing Stunning Photos And HD Videos During Outdoor Activities

New LUMIX TS3 is Waterproof*1, Shockproof*2, Freezeproof, Dustproof*1, and Adds Full-HD Video Recording, a New 3D Photo Mode & Easy Facebook and YouTube Uploads

SECAUCUS, NJ (January 25, 2011) – Panasonic today introduces the LUMIX DMC-TS3, specifically designed for active users who want to capture high-quality photos and 1920 x 1080 full-High Definition videos, incorporating a powerful rugged design and new outdoor-friendly features, such as a built-in GPS function, a compass, altimeter and barometer. The new 12.1-megapixel LUMIX TS3 further strengthens its toughness, when compared to its LUMIX TS2 predecessor, and is now waterproof to approximately 40 feet (12m)*1; shockproof to approximately 6.6 feet (2m) *2; freezeproof to 14ºF (-10 degrees C); and dustproof*1.

The Panasonic LUMIX TS3 also features the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlays the two best to create a 3D image that can then be played on a Panasonic VIERA 3D HDTV. The format of 3D images is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frames and printers. Panasonic also adds the LUMIX Image Uploader, for seamless and instant sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC’s SD Card slot, and then the uploading automatically launches with an easy-to-follow menu option.

“The LUMIX TS3 is Panasonic’s ‘take anywhere’ digital camera – whether it is for carefree, everyday shooting with its easy-to-use features, high-quality lens and video capabilities, or for the active user who will appreciate the rugged design in any season – for activities such as hiking, skiing, camping, diving, snorkeling,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Last year’s LUMIX TS2 was a highly-regarded rugged camera and with the TS3, we just built on its success with new features, like GPS, a compass, altimeter and barometer, making this the ultimate camera for the outdoor user.”

The Panasonic LUMIX TS3 features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, complete with a folded optics design. With an optical zoom up to 4.6x, the LUMIX TS3 works even while shooting video – giving the user the flexibility for a variety of different scenes – especially underwater, where movement is often restricted and the angle of view becomes important for composing shots. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available and extends the zoom to 6x equivalent.

Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the LUMIX TS3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD AVCHD video recording and high speed continuous shooting. The advanced image processor, the Venus Engine FHD, powers Panasonic’s Intelligent Resolution and the Sonic Speed AF, allows for a shutter release time lag as short as approximately 0.005 second. Beyond full-HD video recording capabilities, LUMIX TS3 excels in shooting videos with a Dolby® Digital Creator so audio quality is also high. The built-in LED light greatly supports shooting in dark situations. The LUMIX TS3 also features a 2.7-inch, 230,000-dot Intelligent LCD screen with wide-viewing angle and Anti-Reflection coating.

Panasonic’s iA Mode, a suite of technologies that engage automatically, has evolved for more powerful image stabilization while video recording and taking still photos with Active Mode which boosts POWER OIS to excel in suppressing blur when recording videos at wide angle while walking. Other features of iA include: POWER OIS, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure. With iA, taking beautiful photos is possible for users at any skill level. In addition, the Intelligent Resolution technology is always activated in the iA mode, which helps produce even clearer photos by precisely performing signal processing pixel by pixel to help ensure clear and sharp images.

The newly-integrated GPS function, shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using the internal data to give users details on where the photos or videos were taken. The area information covers 203 countries or regions for global users. Plus, more than 1,000,000 landmarks over 78 countries or regions are in the database. Using the included software PHOTOfunSTUDIO 6.1 HD Lite Edition, photos and videos can be searched by location and names. The LUMIX TS3 also features an internal clock that automatically adjusts to the local time when GPS is enabled – a handy feature for travelers.

The LUMIX TS3 will be available in March 2011 and pricing will be announced approximately 30 days prior to shipping date. The LUMIX TS3 will be available in red, orange, silver, and blue. For more on these Panasonic LUMIX models, please visit www.panasonic.com/lumix.

*1 Waterproof/dustproof performance complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m for a time not exceeding 60 minutes. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
*2 Anti-shock performance complies with “MIL-STD 810F Method 516.5-Shock” of the U.S. Defense Department, which specifies performing drop tests from a height of 122 cm, at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices). The camera has cleared a drop test from a height of 2 m onto 3 cm thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied). This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.

Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
YouTube is a trademark of Google Inc.
Leica is a registered trademark of Leica Microsystems IR GmbH.
The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
The "AVCHD" is a high definition digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation and "AVCHD" logos are trademarks of the companies.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
GPS may not work in China or in the border regions of countries neighboring China.
Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs.

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