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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Camera Bits' logo. Click here to visit the Camera Bits website! PRESS RELEASE: Camera Bits Celebrates its 15th Anniversary with a Best Bits Offer


Limited Time Promotion Offers the Speed and Agility of Camera Bits’ Legendary Photo Mechanicat a Record Low Price

Portland, Oregon – January 31, 2011 – Camera Bits, Inc., a pioneer in the development of software for professional digital photographers, today announced a special promotion to celebrate the company's 15th anniversary. Camera Bits is offering single user licenses for the latest version of their popular photo workflow software, Photo Mechanic 4.6, at its lowest price ever of only $60. Effective immediately, this incredible anniversary pricing is for a limited time only and represents a unique opportunity to use this photographer's must-have application at a significant savings.

Since its debut in 1998, Photo Mechanic has been widely viewed as the most efficient, powerful and feature-rich editing software for professional photographers Today, Camera Bits’ dedicated team of developers and support personnel strive to continually enhance the user experience for its thousands of satisfied customers. Whether covering a presidential inauguration or the biggest game of the year, professionals rely on Photo Mechanic for their most important photography assignments. The software has become a mainstay for photojournalists seeking a reliable solution to help them efficiently browse, caption and manage batches of digital images. Photo Mechanic is by far the most popular photo-editing tool used by newspapers and press photographers in the USA, and agencies such as The Associated Press have standardized their workflow around the software.

“We’re incredibly proud to celebrate Camera Bits’ 15th anniversary by reaching out to the growing market of digital photography enthusiasts and reinforcing the value that Photo Mechanic represents for all classes of photographers,” says Dennis Walker, president and founder of Camera Bits. “This promotion levels the playing field for aspiring photojournalists and offers cost-conscious organizations, perhaps using older Photo Mechanic versions, the chance to utilize our most current and advanced photo editing software at an attractive price.”

Version 4.6 incorporates many of Photo Mechanic’s most popular features, including Live Ingest, geo-tagging and upload templates to services like SmugMug and Flickr. The special offer does not include the standard one-year free upgrade period that is offered for new or upgrade licenses. Only updates for Photo Mechanic versions within the 4.6.x series (including the upcoming 4.6.7 update) will be available at no cost. Licenses for future versions of Photo Mechanic beyond the 4.6.x series will require the purchase of a standard upgrade license. Discounts for multiple licenses and for educational licenses do not apply to this offer. To determine which purchasing option is likely best for you, please visit the following link to review your choices: http://www.camerabits.com/site/AnniversaryDiagram.pdf

System requirements for a Mac are Mac OS X 10.6.x, 10.5.8, or 10.4.11. PowerPC G4, G5 or Intel; for a PC, Microsoft Windows 7, Windows Vista, or Windows XP with Service Pack 1 – 3; Intel Pentium 3 1.2GHz, AMD Athlon 1200 or higher. For questions about using Photo Mechanic on your computer, please contact Camera Bits at support@camerabits.com.

About Camera Bits
Camera Bits is a pioneering provider of software for professional digital photographers. Technology visionary and president/CEO Dennis Walker founded the company in 1996 with a simple purpose - design powerful, intuitive software that will improve the workflow of the digital photographer. Among the first of Camera Bits' innovative developments were the unified color artifact and noise filter Quantum Mechanic, moiré pattern reducer Moiré Eraser, and "banding" noise filter Band Aide. The success of programs led to the development of the prize member of the Camera Bits' digital arsenal, Photo Mechanic, a photo browser and workflow accelerator that to-date is unmatched in its vast capabilities. To learn more about the history of Camera Bits, the technology behind its software, the man behind it all, on how to apply for educational discount, please visit www.camerabits.com or call (503) 547-2800.

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(First posted on Monday, January 31, 2011 at 16:22 EST)

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