SECAUCUS, NJ (February 22, 2011) -- Panasonic Solutions Company has introduced AVCCAM Importer software, a QuickTime plug-in that eliminates the need to convert AVCHD files to ProRES422 files before editing in Final Cut Pro.

AVCCAM Importer is a software for Apple Final Cut Pro to enable direct editing of an AVCHD “.mts” file without conversion. Since AVCCAM Importer is a plug-in component for Apple QuickTime, QuickTime Player can play an “.mts” file directly after installation of AVCCAM Importer on a MAC.

The AVCCAM importer will be available this Summer as a free download from the Panasonic web site.

About AVCCAM
Panasonic’s AVCCAM series brings the benefits of solid-state HD recording to budget-conscious professionals with a range of affordable camera and recorder products that record with inexpensive, widely-available SD/SDHC cards. The professional AVCCAM line includes the AG-AF100 large sensor HD cinema camera, the AG-3DA1 Full HD 3D camcorder, the AG-HMC80 shoulder-mount, the AG-HMC40 and AG-HMC150 handhelds, and the AG-HMR10 AVCCAM recorder and its optional AG-HCK10 camera head. AVCHD is supported by a wide range of editing options, including Apple Final Cut Pro 7.0, Adobe Premier Pro CS4, EDIUS Pro 5.12 and EDIUS Neo 2. In addition, a free transcoder, available for download at www.panasonic.com/avccam, converts AVCHD files to DVCPRO HD P2 and downconverted DV files for use with most existing professional editing packages.

About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. For more information on Panasonic professional video products, please visitwww.panasonic.com/broadcast, or call 877-803-8492.

# # #