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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: 3D Digital Cameras Sparking Enthusiast Interest

CEA Study Finds Nature, Sporting Events Drive Purchases

ARLINGTON, Va. -- (BUSINESS WIRE) -- Nearly one in four (23 percent) digital imaging enthusiasts are likely to purchase a 3D digital camera within the next year, according to a new Consumer Electronics Association (CEA)® study. The study, 3D Digital Imaging: Consumer Perceptions of this Emerging Technology, examines awareness, perceptions, purchase intent and product uses.

“The high percentage in the ‘somewhat familiar’ category clearly indicates an opportunity to educate consumers about the availability and functionality of 3D digital imaging products”

The top reasons consumers indicated they were likely to purchase a 3D digital camera included an interest in 3D technology (61 percent), an appreciation for additional photographic options (55 percent), a desire to be on the cutting-edge of technology (23 percent) and a belief that 3D will help them be more creative (22 percent).

“Understanding how consumers intend to use 3D cameras is an important factor in driving purchase interest,” said Chris Ely, manager of industry analysis at CEA. “Consumers see a clear distinction in how they plan to use a 3D camera versus a traditional camera.”

The majority of enthusiasts surveyed say they would use a 3D camera for pictures of natural scenery (62 percent), buildings or landmarks (58 percent) and historic places (53 percent).

Enthusiasts are also showing interest in 3D camcorders, with one in ten indicating they are likely to purchase one within the next year. Similar to 3D cameras, enthusiasts say they would use 3D camcorders for natural scenery (51 percent) and historic places (43 percent), but enthusiasts also view 3D camcorders as valuable for use in shooting sporting events (45 percent).

Ownership of 3D products is still in its early stages and familiarity with these products varies greatly among enthusiasts. More than half (51 percent) of enthusiasts report being familiar with 3D technology with five percent indicating they are very familiar and 46 percent somewhat familiar.

“The high percentage in the ‘somewhat familiar’ category clearly indicates an opportunity to educate consumers about the availability and functionality of 3D digital imaging products,” said Ely.

The 3D Digital Imaging: Consumer Perceptions of this Emerging Technology (March 2011) study was fielded between December 29, 2010 and January 6, 2011. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study for $999 at the CEA Store.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org and www.Innovation-Movement.com.


  • EHX Spring 2011
    March 17-19, 2011, Orlando, FL

  • LA Games Conference
    April 26, 2011, Los Angeles, CA

  • Digital Hollywood Spring
    May 2-5, 2011, Los Angeles, CA

  • CES on the Hill
    May 10, 2011, Washington, DC

  • Digital Patriots Dinner
    May 11, 2011, Washington, DC

  • CE Week
    June 20-24, 2011, New York, NY

  • CEO Summit and Board Retreat
    October 1-3, 2011, Stresa, Lake Maggiore, Italy

  • CEA TechHome Mediterraneo Summit
    October 3-5, 2011, Stresa, Lake Maggiore, Italy

  • Digital Hollywood Fall
    October 17-20, 2011, Marina Del Ray, CA

  • CEA Industry Forum
    October 23-28, 2011, San Diego, CA

  • i-stage
    October 24, 2011, San Diego, CA

  • CES New York Press Preview featuring CES Unveiled @ NY
    November 8, 2011, New York, NY

  • Digital Hollywood New York City
    November 15-17, 2011, New York, NY

  • Future of Television East
    November 18, 2011, New York, NY

  • 2012 International CES
    January 10-13, 2012, Las Vegas, NV

(First posted on Thursday, March 10, 2011 at 21:32 EST)

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