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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Unified Color's logo. Click here to visit the Unified Color website! PRESS RELEASE: Unified Color Opens German Offices To Meet Growing International Demand For HDR Technology


New Offices and Hamburg-based Team To Support International Releases of Unified Color’s Award-Winning High Dynamic Range (HDR) Software

HMABURG, GERMANY – March 15, 2010– Unified Color Technologies, the HDR experts, today announced the opening of its German offices and the availability of its German-language HDR software program, HDR Express. The establishment of new offices near Hamburg reflects the growing demand for HDR technology in Germany and throughout Europe. As the initial step in a worldwide localization effort, Unified Color’s full catalogue of HDR software will be available in German language by the end of March 2011

“Since the introduction of our flagship program, HDR PhotoStudio, we’ve seen a steadily growing interest from the international community. We’ve since developed three new programs, HDR Express, 32 Float and HDR Expose, and we’re delighted to bring all these into new languages in the months ahead,” said Alfred Zee, CEO of Unified Color Technologies. “This is a very exciting time of expansion for Unified Color Technologies. We thank our customers domestic and abroad for their enthusiasm and support.”
The first Unified Color program available today in German language is HDR Express, a software package specifically designed to meet the requirements of professional photographers and photo enthusiasts who are new to HDR software and looking to create stunning images quickly. HDR Express automates some of the most complex aspects of HDR photography to create the most realistic HDR renderings possible for even the most novice user. The company’s fully-featured standalone HDR program, HDR Expose and its Photoshop plug-in, 32 Float, will also be available in German language in the coming weeks

In addition to today’s announcement, the company is introducing an international affiliate program which will provide benefits such as software discounts for organizations looking to introduce Unified Color software to their members. For more information on Unified Color’s affiliate program in Germany, please contact Ulrich Weigelt uweigelt@unifiedcolor.com.

About Unified Color
Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color’s new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company’s flagship HDR PhotoStudio has set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at http://www.unifiedcolor.com.

*All trademarks and copyrights are the property of their respective owners

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(First posted on Friday, March 18, 2011 at 12:50 EDT)

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