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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Casio's TRYX digital camera. Photo provided by Casio America Inc. PRESS RELEASE: New Casio TRYX™ Camera Arrives at Best Buy® Stores Nationwide


Award winning design rethinks the shape of digital cameras

MINNEAPOLIS, MN & DOVER, NJ (April 18, 2011) -- Best Buy Co., Inc. (NYSE:BBY) and Casio America, Inc. today announced the availability of the Casio TRYX™, the new shape-shifting, high-performance digital camera from Casio. The device comes in black or a white version that is exclusive to Best Buy, and can be purchased at Best Buy stores nationwide and on bestbuy.com for $249.99.

TRYX is an award-winning 12.1 megapixel camera with a sleek, innovative design that allows users to turn, twist, hang and stand the camera to capture images at nearly any angle. Its 21mm ultra-wide angle lens takes slow-motion video and 360-degree panoramic vistas while recognizing moving objects and faces to limit distortion and blurring.

“We’re excited to offer a camera with so many options for easy-to-use customization,” said Lisa Farrell, SVP, general manager portable electronics for Best Buy. “TRYX provides a unique addition to our wide assortment of digital imaging products, and reflects Best Buy’s desire to bring the latest and greatest technology to our customers.”

Casio's TRYX digital camera. Photo provided by Casio America Inc. Click for a bigger picture!


Casio's TRYX digital camera.
Photo provided by Casio America Inc.

The partnership with Casio highlights Best Buy’s commitment to supplying a full range of high-quality digital imaging offerings for all its customers, from individuals and families looking to

capture and share memorable moments to industry professionals requiring top performing products and service. The wide assortment of digital imaging products at Best Buy and on bestbuy.com includes camcorders, point-and-shoot cameras, Digital SLRs and a broad array of photography accessories.

“TRYX is more than just a few fun twists and turns. It’s a high-quality camera with innovative features that allow the user to be creative and customize their images instantly,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America, Inc. “Best Buy is the perfect partner for us because they have a rich history in the digital imaging space and their employees have the expertise and knowhow to help customers discover all that TRYX has to offer.”

For more information about the Casio TRYX and Best Buy’s digital imaging offerings, visit: www.bestbuy.com


(First posted on Tuesday, April 19, 2011 at 12:56 EDT)

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