PRESS RELEASE: Selling Photography: PhotoShelter unveils redesigned shopping cart & new e-commerce features
Streamlined checkout process emphasizes usability and sales conversion.
New York, NY (PRWEB) June 10, 2011 -- PhotoShelter, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today unveiled a full redesign of its e-commerce checkout process in addition to several new e-commerce features that can help photographers sell more images from their PhotoShelter websites. Over 70,000 photographers use PhotoShelter websites and tools to sell photo prints and products, or license their photography as rights managed, royalty free or personal use downloads.
“We’ve redesigned the complete buying process for PhotoShelter websites, from adding items to your cart all the way through checkout, to make purchasing images from PhotoShelter photographers a more elegant, streamlined and user-friendly experience,” said PhotoShelter CEO Allen Murabayashi. “This is more than just a paint job. We’ve eliminated unnecessary steps in the checkout process and increased the visibility of critical e-commerce buttons and links. These improvements are all based on the latest usability and best practice research, intended to help photographers optimize their sales conversion rates.”
Among the new e-commerce features also released today, photographers may now create and sell custom photo packages (aka bundles) of images, a feature commonly requested by event and portrait photographers. In addition, PhotoShelter has added Authorize.net® as a payment gateway option, a service which allows photographers to collect payment from customers directly at the point of sale in a completely integrated user interface, augmenting the popular PayPal™ processing option.
PhotoShelter is providing a guided tour of the newest features and design enhancements via webinar on June 14. Join the webinar
PhotoShelter’s e-commerce platform is available at every tier of PhotoShelter website service, with no e-commerce setup fees. Photographers can sell prints and products with automated fulfillment through four large labs fully integrated into the PhotoShelter shopping cart, self fullfill, or assign orders to over 100 smaller specialty and regional labs from around the world through the PhotoShelter Print Vendor Network. Photographers retain total control of pricing, whether selling prints and products or licensing stock photography and personal use downloads. To learn more about PhotoShelter’s robust e-commerce capabilities, including the newest feature upgrades, watch this short video about selling photos online with PhotoShelter.
PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 65,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website. A complete solution designed to make the business of photography easier to manage - PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter for $1, visit http://www.photoshelter.com.
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(First posted on Monday, June 13, 2011 at 12:21 EDT)